7FF 293: Why staying small could kill your house flipping or wholesaling business

November 12, 2019

About This Episode

Growth can be scary.

I hear from real estate investors all the time who want to keep their businesses “small” because they think it’s easier that way.

They think they’ll make more money if they do all the work on their own.

I used to believe this.

When I got into flipping houses, it was a side gig.

I was a “solopreneur.” I did all the work myself.

I was able to flip 1 or 2 houses per year at most.

But when I did the math…

…I was only earning about $10 to $12 per hour in my flipping business.

(Definitely NOT on the path to the income and freedom I wanted.)

I knew if I wanted more, I had to get out of my comfort zone.

I had to start treating my business like a BUSINESS.

But hiring a team, ramping up your marketing, systematizing your business… this stuff can seem complicated and intimidating at first.

So a lot of investors hold back…

…and as a result, they stay “small.”

If that’s where you’re at right now, I want to help you break through some of that uncertainty and hesitation.

On today’s episode of the podcast, I’m chatting with my friend Marina Sud, who’s story might sound familiar to a lot of investors reading this.

Her story is a lot like mine…

She got into wholesaling a few years ago.

And up until last year, she was “going it alone,” handling just about every aspect of the business herself.

But she wasn’t doing deals consistently…

And at one point, she ended up with just $100 to her name and nearly lost her own home.

She didn’t give up, though…

…and just over a year ago, she realized she needed to hire someone to fill in a major gap she was struggling with in her business.

The following year (this past year), she did 55 deals.

She’s on track to do even more this year.

And this is just the beginning… her business has COMPLETELY changed.

Today, we’re digging into her story and talking about what she went through to reach the growth trajectory she’s on now…

…and whether you’re new to real estate investing or you’ve been in this business for a while, there are some HUGE takeaways in here.

Listen in!

‍

Free Resources / Downloads

5F Framework

A business framework that creates consistency within your flipping business by giving you a tested roadmap to building real estate wealth.
5 Proven Steps to Build Active and Passive Income in Real Estate (FREE!)

Get Access Now

Freedom Number Calculator

The 2-Minute Exercise That Shows You Exactly How to Build Toward Your Life of Freedom.This quick (and powerful) quiz will help you calculate exactly how many deals you need to support your ideal lifestyle and how close you already are. Most investors don’t fail from lack of effort, they fail from lack of direction. No guesswork. No fluff. Just a clear target—and a plan to make it real.

Get Access Now

Adam Whitney’s Seller Call Script

Use the same script Adam uses while on the phone with sellers

Get Access Now

Off-Market Deals on Demand

Get the UltimateOFF-MARKET DEALS Starter Pack...For FREE! Niche lists, seller strategies, a hyper-local market tracker, and a bonus!

Get Access Now

Grow Your House Flipping / Wholesaling Business WITHOUT Guesswork or Trial-and-Error

Find out EXACTLY what you need to be working on TODAY to do more deals, make more money, and free up your time.

Explore More Episodes...

7FF 891: How to Analyze a Flip so You Don't Lose Money in 2026

October 16, 2026

Your flip looked profitable on paper, so where did the money go? I break down the costs that eat flip profits, from closing costs you pay twice to the concessions buyers keep asking for, and how pros build them into every offer.

Full Episode >

7FF 890: Flippers lose 40 to 60% to taxes. Do this by Dec 31

October 1, 2026

Most flippers wait until tax time to think about taxes. My CPA, Ryan Cason of Advanced Tax Group, shares the plan he uses to cut his own taxable income, and why most of it has to happen before December 31st.

Full Episode >

7FF 889: Why Real Estate Leads Just Got 70% Cheaper

September 16, 2026

The same seller leads that cost $500 a few years ago now run $150. Competition quit, distressed supply is rising, and the market everyone's complaining about is the cheapest in a decade. Here's how to be the one still standing.

Full Episode >

7FF 888: How to Raise Financially Free Kids: Schools Don't Teach This

September 4, 2026

Schools spend years on test scores and never teach kids how money works. Adam talks with Carolina Perez, with 21 years in education, about raising financially free kids and why most family wealth is gone by the third generation.

Full Episode >

7FF 887: A Real Estate Fund that Pays 8% with Zero Lockup Period

August 31, 2026

Bill Allen raised over $100M. Now he's built a fund that works like a bank account: 8% returns, no lockup, pull your money anytime. If he can't return it in 7 days, you get 25%. He backs the whole thing with his own net worth.

Full Episode >

7FF 886: The 30% Rule Most Flippers Are Ignoring in 2026

August 20, 2026

The bailout market is gone. I break down the five underwriting rules that survived 2026: the 30% cushion, the 1978 rehab landmine, longer hold times, a rental backup, and the insurance deal killer most flippers miss.

Full Episode >

Ready to Build a Business That Finally Works?

Ready to find your tribe?

Don’t stay stuck in chaos or settle for another year of inconsistency. Join a serious community of operators who are building businesses that matter. This is your moment.

‍
Click below and we’ll help you determine which program is the best fit for you.