Adam Whitney (00:00.27)What is up guys? Welcome back to the seven figure flipping podcast. You'll notice I'm sitting in a different location today. I am actually at our Spring Hill office where Bill normally is sitting. Let me mute that, my bad.My bad, one hour.That's why setup sorry. Really excited to be here. I'm sitting in the office Spring Hill seven figure flipping headquarters because we're going to we're launching our first ever seven figure meetups, which are going to be come nationwide with the members from our community. We're testing the very first one this evening, which by the time you're listening to this, it'll be too late. You can't come to this one. But make sure you're on the lookout for those in the future.Today I have a... Sorry.Sherry, you don't understand this. Like they cut my throat open and like it, it keeps like, I'll just lose it. I'll just lose my voice at points. Today I have my favorite guest co-host with me. It's not really a guest. She's full on co-host with me. Dr. Sherry Flewellen. She's amazing because she was gonna make you think. And we do the bottom line episode whereSheri Fluellen (01:11.447)my gosh.Adam Whitney (01:30.008)You know, it's real stories meet real numbers, but we don't just talk about the data and the details, which is my favorite thing to talk about. We talk about the mental aspect of it too, with Dr. Fulon. So let's get into it today. have a quick share, a tactical share in real estate and what is working best right now from many, many conversations, two things, the people who are makingthe most money and are profitable right now across the industry and all the conversation I'm having are doing two things really, really well. Number one is they buy, they're able to buy houses. What that means is it's not just wholesaling. You can do some wholesaling to bring cash in fast, but they can actually buy the house and sell it and make money. The second thing that they're doing is they're buying with future in mind, meaningHey, if the market is decreasing 1 % per month or whatever your market's doing, you're actually tracking the data, you're future-proofing your exit price to make sure you're priced so well on the exit that you're going to make a bunch of money. And if you're super conservative and you end up doing way better because you were too conservative, well, then you'll just make more money. Now, the downside to that is, well,Adam, it's hard to get deals. Yeah, it is hard to get deals if you're only buying from wholesalers, if you're only buying from the MLS, then you probably need to start considering direct to seller marketing and go source your own deals. That's kind of the bottom line. There's only so many solutions. This business is simple. And that's the bottom line. How about that? How about that, Dr. Schroeder? There's a bottom line on that bottom line.Sheri Fluellen (03:17.627)The bottom line of the bottom line. Perfect.Adam Whitney (03:23.502)So yeah, that's what I'm saying right now. What do you think about that? Share because you guys got flips live you got some going well and some going not well I'm sure like everybodySheri Fluellen (03:32.399)Yeah, one of the things that we definitely realized a number of months ago is just depending on wholesalers was keeping our business erratic. We couldn't really predict. And so we did start going direct to seller with letters and mail and all of that stuff. it's been up and down, but.We're about five months in and we're starting to actually see some things land and get this, my husband got a, so he's an agent, a broker. He got a call a couple of weeks ago from somebody that found him through chat GPT.Have you ever heard that? We got to lead. We got to lead through chat GPT.Adam Whitney (04:21.998)No way. How?Adam Whitney (04:27.854)Can you tell me how, like how that happened?Sheri Fluellen (04:30.203)Yeah, so we recently moved location. So my husband, you know, he's trying to generate some leads as a real estate broker here in the new location. So he's updating all of his socials and his lead sources. like Zillow and Realtor and those different things, updating and refreshing his profile. And he's been taking an AI based.class about how to use AI, improve the use of AI as a realtor. And so he was updating his profiles based on the recommendations of this class. And so when there was a local investor here who used chat GPT and the prompt, his prompt, from what I my husband was something to the effect of I'm looking for a real estate agent that's really savvy to work with investors because yada, yada, yada. My husband's name came up.Adam Whitney (05:18.206)Yeah, yeah, this is so good. This is so good. Okay, so can I tell you a secret? Okay, I'm gonna tell you a serious secret. I have an SEO company, search engine optimization company, right? So this is like, you know, I'm trying to get website leads, organic website leads. I pay them 17.50 a month to do my SEO. It's called Digital Spark. That's who I use.Sheri Fluellen (05:26.183)Please.Sheri Fluellen (05:34.673)Yes.Adam Whitney (05:46.514)but I have a blackjack real estate. So if you go to blackjack re.com, you can see what my site looks like. Check it out. Whatever. Well, I opened up the Georgia market to do more flips in Georgia. And I asked, I took my SEO folks and I said, I don't, I only want to opt. I want to kill all the old stuff. Let's build a sell house fast Georgia website. So I bought the domain. I built this whole like website, but let's optimize it for.AI search all AI search. So we've you can go to, think, let me tell you, and you can look at this year. I don't know if I don't know if you've seen this yet. Sellhouse, sellhousefastgeorgia.com. If you want to like get into it and try to figure out how they're optimizing, then that's for any of you guys, because I just told the secret on there how we're optimizing for a we just launched. So I don't have like a lot of good data for it yet, but I'm pretty excited becauseSheri Fluellen (06:17.585)Yes.Sheri Fluellen (06:27.141)I probably have not.Adam Whitney (06:46.892)Like a lot, even in, even in Google, the flick at the top of Google, it's like giving you the bottom line. It's like, it's all summarized right here with like sources. So, and we're, and we're lazy. We're lazy. We're convenient. We're like, yeah. JP JP that's the investor friendly agent. Let me call him.Sheri Fluellen (06:55.836)Yeah.Sheri Fluellen (07:00.637)Absolutely. Our marketing friends is.Sheri Fluellen (07:09.585)Yeah, and so the cool thing is, is he was called because he's an agent. However, we're actually gonna be buying, we have this property under contract. It was a property that this guy got under contract, it was a foreclosure. And so this might be our most profitable deal. Like it's a luxury market house, it's gonna be a...Sheri Fluellen (07:33.245)in Springfield. Yeah, this is in Missouri. Yeah. So I'm so excited. And it's only like a mile and a half from our personal house. So it's like, I'm so excited. It's a beautiful house, two story brick fireplace. Like I'm gonna do some really top notch, well budgeted stuff to this house. Cause that's kind of the market part of it.Adam Whitney (07:37.687)my gosh, that's really exciting.Adam Whitney (07:57.422)Obviously not beyond the comps, but yes, you will make it beautiful.Sheri Fluellen (08:01.223)Correct, correct. So anyway, so I just wanted to share that that was just a super cool and completely unexpected opportunity.Adam Whitney (08:12.48)Yeah. And let me also, let me also highlight something that you said, because you're five months into direct mail and like results don't necessarily come quick with direct mail because it's bringing people into your shuffling them into your system and into your world. And it's starting the conversation. I mean, for direct mail in general, their intent is higher because they are literally taking the time to take the piece of mail.call the phone number and say, let me see what my options are. So I love those leads, but you still have to nurture. You still have to figure out what their problem is and solve it. You you start to follow up with them seven to 12 times before you ink the deal. It's like, it's no different than anything else. But the beauty of it, she talked about, she'd been doing it for five months. Things are starting to hit. Things are starting to hit. And then things start to stack.But you can't look myopically over even a month. A quarter is the minimum you can look through. And really you want to look at six and 12 month type data. Because when you look at your data over time, I have 10 years of our company data that I can literally launch a campaign and predict how it will perform anywhere. I'm launching $30,000 a month of direct mail in Georgia super confidently.Like I just know what it's going to produce. It's going to produce exactly what I want it to produce, which is 40 flips that make me at least $40,000 each in 2026. Like clockwork.Sheri Fluellen (09:51.025)That's awesome. Yeah. That's great.Adam Whitney (09:55.586)So you said those things that I'm really proud to hear you say, like, look, the traction's starting to hit, starting to stack up, the conversations are stacking up, the right conversations are stacking up, and you're five months into it. So like, so many people give up on their marketing, their branding, like way too fast, and they're not consistent enough, and that's why most people are just either yo-yo up and down, or they yo-yo up and down, and then they're out of the industry.Sheri Fluellen (10:25.595)Yeah. And you know, if they want to yo-yo up and out of the industry, that's fine with me. But our listeners, our listeners, we don't want you guys to yo-yo. We want you to be smarter and to do things better, which is why you're listening to podcasts. I had a conversation. I had a potential investor reach out to me a couple of weeks ago who is in the Springfield market. And he,Adam Whitney (10:25.954)That's it.Adam Whitney (10:30.697)ThankSheri Fluellen (10:52.061)super young guy, he reached out to me he was like, hey, could I ask you a couple of questions? Right? And I ended up meeting him over coffee. was a great conversation. It was, it filled me up because it was just purely an opportunity to mentor somebody just for.just for an hour and to give them a little bit of a motivating speak. yeah, and he lost motivation because it got hard. He was working with a wholesaler for a period of time. And so we know that there are constantly challenges and things that if we let them get to us will discourage us and dissuade us from ever investing again or moving and doing something else. But that's just starting over, starting fresh.new learning curve. So we want our investors in the seven-figure flipping community and those around us to weather the storms and to be better for it.Adam Whitney (11:48.578)mean, Dan Coleman said this, Dan Coleman, our business coach said this to me one time. He's like, you have business problems because you have a business. Like that you're blessed. Like this is, this is the game. Like this is what you're signing up for as an entrepreneur. And like, you're just learning how to be live in this world and optimize and create consistency. How do I create, how do I make my business consistent? AndI talked about something with our runway community. This is the last thing I'll say on the tactical side, Sherry, and then I really want to get some mindset stuff with you. What are real metrics you should be tracking in your business? And you know, if you're brand new, if you're if you're brand new, and you're starting out, the only thing I want you to do is go make $250,000. It's very easy to do. That's all I want you to do. Don't talk.The only thing you should do is go make a quarter million dollars as fast as you possibly can. Now don't go spend $225,000 in marketing to make 250. Okay. Let's do it a little more efficiently than that. But I really, really want to see a new, new, new newbie go make 250 K quick, as quick as possible. Then for people like you and our L2 community and everybody else, you really should be trackingthree things, but I'll talk about two that I mentioned to some folks on one of our calls recently. And it's NSOC. And Morgan, you can beep it out, but it's no shit owner's compensation, meaning money you sent from your business to your personal bank account. Not like you spent out of your business account, like many entrepreneurs do, just living out of their business. That's cool, I get it.But MSOC means you send it from your business to your personal account and your net worth. Like I want you to track those two things. I want you to track them on a monthly basis. To me that's like, we get what we're doing. Like why are we doing what we're doing? We have to produce those two things. Take care of self first and then let's do more big, greater.Adam Whitney (14:16.544)impact type things. But I see a lot of people not tracking NSOC very well.It's a new one I made yesterday, Sherry. So NSO 3. Yeah. The Nsoc. No shit. No shit owner's compensation.Sheri Fluellen (14:28.027)A new acronym, the NSOC. Yup.Yeah, love it. All right.Adam Whitney (14:37.614)bill i'm in bill's office bill allen doesn't cuss i'm I grew up in detroit guys. I'm a little grittier. I'm sorry I try I try to be better That's why I love bill and you guys like I just you guys push me to be better, but I gotta say some You know, I gotta be me sometimes, you know Okay, cool. All rightSheri Fluellen (14:46.589)We accept you out of this.Sheri Fluellen (14:57.691)Yeah.What I do to bring is based on conversations that I have with investors who have a whole life before they start investing and they start, they put their foot in the investing world and then they start feeling inadequate, unprepared and that maybe they're making a mistake.And one of the most significant errors that I see investors, new investors doing is they don't give themselves credit for all of the life experience, their knowledge, all of the skills and abilities they have that they learned and whatever else they've been doing, their other career or prior career, whatever that looks like, they aren't.explicitly thinking through how to harness that into their identity and their work as an investor. So I want just for the next five minutes or so, all of our listeners to think about what are all the things that they have done, they're good at their skills, their giftedness that they have in these other areas and domains of their life and how can they intentionally harness that as an investor. Now, this is something that I myself did and I'mand still do because it's not like a something you do once and you forget about but I wanted to speak a little bit about my experience just as an example. So I am a psychologist. I went to school for waySheri Fluellen (16:31.805)more years than most people want to after high school and I got a PhD and I lived the life of a psychologist, a full-time psychologist for about 13 years before I gave that up.and shifted full-time into real estate investing. And when I say gave it up, it's not 100%. I still use it all the time and still do some work in there, but in a very different capacity. And I've had a lot of people like, what are you doing? You just wasted 10 years of grad school and a 10-year career and a business. They don't understand.internally, I had to deal with that. Like, what am I doing? And, no, absolutely not. And that's the point of this is that none of that was a waste. I always look at life. I never know what the next step is going to be. None of us do. mean, as much as we can plan and all of that, we never know what's going to happen in the next moment.Adam Whitney (17:24.406)Like is it waste? Is it waste? Do feel like it's wasteful?Sheri Fluellen (17:47.271)but I do have an unwavering belief that God uses all of our experiences, our life circumstances, the good, the bad, the ugly, and it shapes us and molds us into who we are today, which gives us an opportunity that we wouldn't have had otherwise because we are different today because of all of those things.Adam Whitney (18:00.206)Yeah.Sheri Fluellen (18:08.937)And so there's three things, again, using myself as an example, there's three ways in which I see that I am uniquely able to bring my background as a psychologist into my work as an investor. And...Again, I'm just gonna share those three things quick just so that you can start thinking about your prior career. Adam, you were in the military, you were an intelligence officer, and I no doubt see your specialization and being able to analyze data coming out in all the time, how much you hammer on data as an investor.That's because you were shaped in such fashion through your career.Adam Whitney (18:58.796)Yeah, especially, especially intelligence, right? Like I have to prove that, you know, this, this bad thing is happening. Therefore we need to do something about it through all these different like pieces of data that means something. And my job is to collect those pieces of data with my whole smart analytics team and go, what does this mean? So that, that's whatSheri Fluellen (19:22.523)Yeah.Adam Whitney (19:26.062)I do in real estate and you know I love that stuff. Yeah, you got me right on.Sheri Fluellen (19:29.117)Yeah. And so in the military, you know, you have to justify that drone strike that may kill civilians based on you're not there. You've never seen it. You maybe have never even been to the country, but you have all these data points that you have to then use to justify this very significant decision that you have to make. So.Adam Whitney (19:53.144)I was literally thinking that exact situation, but I wasn't going to say it. You said it though, the drone strike where I put in target packages together to drop multi-million dollar munitions all over God's green earth. Yep.Sheri Fluellen (19:58.183)Okay.Sheri Fluellen (20:07.845)Yes, yes. Okay, so there is an example, a great example of why Adam is so successful in what he does is because he is literally harnessing his skills and abilities. One of the things, so as a psychologist trained in school and then trained in the real world on how to understand human behavior. And one of the ways that this benefits me is I can connect really, really well with people and they tend to open up to me.about things thatjust shock other people. There's not a conversation about a topic that I have never had with somebody before. Seriously, it's gotten weird. But I'm super comfortable in those conversations. They don't freak me out. I mirror body language. So when I meet with people, if they are laid back and a little bit slower, then I go laid back and a little bit slower because there is something called mirror neurons that we tendto reflect other people and if we are like them, there is this bias that happens that they tend to like us better because they remind us of them, but this is all a subconscious type of process that happens. So understanding that and going into human interactions, whether it's with a seller or with a contractor or with a potential partner investor or private money lender, like these are all things that have served me very well.And especially with sellers, you know, I don't love dropping bombs of like, hey, I'll pay $30,000 for your house when they're thinking like 80, 100, 120, 100, you know, whatever. Like, I don't love those situations, but when I get uncomfortable, I am trained to not over talk. I can.Sheri Fluellen (22:05.305)say what I need to say and sit back and I'm okay with silence. I have to be as a psychologist, as a therapist. And so that has served me well in how I interact with people. I don't have this incessant need to like, I'm uncomfortable, I must talk. And I know a lot of people do. I see it. It's super interesting. So that's.Adam Whitney (22:24.17)It's it. just want I I have this is like my favorite thing that you're talking with. It's so cool because it's I always I literally was like hands to I'm like not even kidding praying like what who do I need to become? Like what is the next thing for me? Like who do I need to become to achieve what I'm what I'm hoping to achieve? Like what is it? Who am I becoming andAnd this all these evolutions like, you know, my, my wife, Jenny, and I talked about this, like, I, got selected to go from enlisted to officer, which was like a big deal. And there was going to be some suffering in my family because of that, because of a commitment that I was making to do something that was going to be uncomfortable for Jenny and us having our first kid. And I said, but look, when I retire, I'm going to get a job.with the United States government either at probably at the CIA or the NSA, I'm gonna do intelligence work forever. I'm gonna have this top secret clearance. I'm gonna be worth all this money. And then like, Jerry, you know, I'm here with you. You know what I mean? Like, we're just crazy. We're like, well, there's so much more out there we could do, so much more impact we can make. But I needed all that military experience to make me good at what I'm doing now. Like, I don't feel like it was a waste. I Jenning.Sheri Fluellen (23:48.879)Not at all.Adam Whitney (23:50.018)Jenny, Jenny felt a little kind of way about it. She's like, well, I envisioned something different. I'm like, I know, but like, let's love what let's love what we have today. This is amazing, isn't it? And she's like, of course it is. But I had to become, I needed those things to become to become this version. And at each level, I can just tell you like, I feel like what you're speaking to me is like, you're getting these experience and these things in your life, sir, they're happening for you.Sheri Fluellen (24:02.301)Yeah.Adam Whitney (24:19.303)and you're becoming somebody and at each phase you're called to do something, you have to become something else. And there's like science behind this is what I'm hearing.Sheri Fluellen (24:28.153)Absolutely, and you said a little phrase that I want to call out because I love it. You said, this is happening for you. And a lot of times we think about the situations in our life as happening to us. But if we can reframe them, it's not happening to us, it's happening for us. It completely shifts our perspective on the potential that whatever scenario can have in our life.Adam Whitney (24:56.269)Yeah, I love it.Sheri Fluellen (24:56.283)All right, yeah, so a couple other things quick. I threw my training because I will tell you, and I tell people this all the time, I came out of the womb, I kind of think, a little bit narcissistic. Seriously, I, and of course, it may have been some social training and all of that sort of stuff, but I can think back when I was younger, still in grade school and high school, and I was very judgmental.Adam Whitney (25:25.09)What does it mean to be a narcissist? What does that mean?Sheri Fluellen (25:28.273)Okay, so let me use the term in just general language, not as a clinical diagnosis. In general language, being a narcissist is basically kind of like you're thinking that you're a little bit better than other people. You think that you're special, that you deserve something a little bit extra special, not necessarily because you've worked and earned it, but just because of who you are, you're a little bit special. You're a special butterfly. You're a unicorn that people should appreciate.Adam Whitney (25:56.622)Special Snowflake.Sheri Fluellen (25:58.159)Exactly, so that is my perspective, because I can think back to how I viewed people back then. But through all the schooling and experience I've had, I think the main thing that helped me shift out of that was being let into people's and really understanding the pain.that people experience and how that changes them and how that results in who they are.My empathic button is huge, huge. So what that also means is that I've been able to develop a high level of emotional intelligence, which is critical for success in life. And if you look at research, there's so many research studies, emotional intelligence is about a 30 year old idea. And it's gotten a lot of traction in the psychological research and it's in most of the researchshowing that emotional intelligence is a stronger predictor of success, even in business, than general intelligence, which is a fancy term for your IQ. And I do.Adam Whitney (27:11.436)Well, why? do think that is? Well, and why would that be? Why would that be more important than general?Sheri Fluellen (27:15.345)Well, yes.Yeah, so first of all, let's quickly describe emotional intelligence. Emotional intelligence is basically, it's being able to recognize, understand, and manage your own emotions. So that's the half of it. The other half of it then is being able to recognize. So with Adam, if I can recognize Adam's emotions, I can understand them the best I can. And then I can work to influence his emotions. So think about it like a Venn diagram. You've got, here's me and all of myemotions, here's Adam, all of his emotions, and then there's that intersection, right? That intersection, if we successfully navigate that, that is, that's where emotional intelligence lives. So when I'm in a situation, I got my stuff going on, he's got his stuff going on, if I'm only reacting to him based on what's going on inside me, I'm completely missing lots of opportunities. And so in business specifically,All of those soft skills that used to not be paid attention to in leadership development are really, important. How I communicate what I communicate can sometimes be more important than what I communicate. My kids remind me of this on a weekly basis.Adam Whitney (28:37.39)I want to hear that one more time. So how I say it is sometimes more important than what I say.Sheri Fluellen (28:45.115)Yeah, because it's delivering, if you were to give a wedding ring or like a diamond ring to somebody, that's pretty amazing. But if you wrap it in poop, who's gonna wanna open it? So like that, how you deliver it.Adam Whitney (29:00.022)Right. Yeah.Sheri Fluellen (29:05.341)is everything to how it's actually received. And it's tone of voice, it's body language, it's how you phrase things. All of this stuff is what sets the stage for the actual creation.Adam Whitney (29:17.12)how-think you did it. You did this to me once you did this to me once. I was driving home from my office and you called me to tell me about my performance on the podcast. But the but what you but you the way you set the stage of course like you didn't just call him say Adam you're like kind of a boring data dry guy like I need a little more. You know that's basically what you told me. But you I think the question you led with was. Are you open to some feedback.Like you've like got permission to basically have the conversation, which is just so smart, you know, cause then it's like, yeah, of course, like good or bad. Cause I just told you, yes, it doesn't really matter now. And I remember like, or it was something of that variation you like kind of said, and I was like, yeah, of course. And then we can just go on whatever we needed to go on.Sheri Fluellen (30:11.377)Yeah.Absolutely, and that is part of understanding, asking permission. of course, how generalizable is that into how we work with sellers? With intuitive sales, a lot of it is asking permission. Well, can I share with you where I'm thinking based on all of these things? And of course, then they're giving you, yes, please tell me how much you'll pay. That's part of the process.And yeah, and so the emotional intelligence part is how can I effectively interact with Adam if I got a whole lot of stuff going on internally that I can't even deal with? We all can think of that completely over the top, emotionally messy person that we just don't really wanna be around a lot because it's like a bull in a china shop and they have no idea that they're in a china shop.Adam Whitney (30:42.296)Yeah.Sheri Fluellen (31:10.447)And so the more that we can be not that, but be in control of ourselves and able to influence.Adam Whitney (31:19.842)How do we, if I'm a highly emotional person, how do I regulate? How do I get to, you know, center? How do I get there? Like I'm always at center. Like this is a superpower of mine personally. Like emotionally, I'm almost always at center. I'm never really high. I don't really get high highs. I don't get low lows. It's just, it's very uncommon for me. But I know I have friends who are like,Sheri Fluellen (31:23.633)Yes.Sheri Fluellen (31:29.106)Yeah.Sheri Fluellen (31:38.172)Yeah.Adam Whitney (31:46.854)some of the best entrepreneurs and visionaries that I know, but they're like high emotion, like little things, like really high. how, do they get to center?Sheri Fluellen (31:52.625)Yes, and a lot of that.Sheri Fluellen (31:58.639)Absolutely. First of all, let me say if you're high emotions, know, those that are listening high and low and all, I don't want you to feel like you are wrong. And no, no, no, no, I'm not. I will never tell you, should be like Adam. He is a special breed and we...Adam Whitney (32:09.546)Not bad or good. Not bad or good.Adam Whitney (32:17.038)Don't don't be like Adam. can we can we can do four hours on all my flaws. Okay, don't be like Adam.Sheri Fluellen (32:24.605)What is helpful is to just, is to be aware and be able to make decisions. So I'm gonna give you an example for myself. This is one of the, I don't know why, but this sticks out in my mind as one of those moments where I was emotional and.I had enough emotional intelligence to decide to still be emotional, if that makes sense. So here's the scenario. Rewind were about 10 years ago and I owned a mental health practice. I'm in my weekly staff meeting. I've got about 13 other therapists in there who work for me. I had three other staff members, billing manager and receptionist and stuff like that.And I had my clinical director there as well. And I'm talking about how there was something that was happening in the practice that was going wrong. And I was frustrated and I'm talking in the staff meeting and I start crying. And in my mind, I'm like, part of me is like, this is not.the type of leadership that I want to have, because I like to be visibly in control, but I wasn't. I was crying. But in that moment...Adam Whitney (33:50.094)You were unhappy with results or the way we were up, like something just wasn't happening the way you felt it should. And you weren't, you were trying to get a breakthrough with your team.Sheri Fluellen (34:03.451)Yes, and it wasn't, I find that I don't tend to shed tears because I'm sad in this way. I tend to really feel that emotion well up when I'm frustrated and I don't have a solution. So the frustration is where that emotion sometimes just bloop.comes out. But in that moment, I remember being like, you know, I had this conversation in my mind like, oh crap, Sherry, you're crying and you're in a staff meeting. Like, what are they going to think of you? But then the other part of me is reminded, and helping people see how I feel about what's going on, being the leader that's willing to be vulnerable and to be real, that doesn't just try to cover up what's going on, but is like,exposing what's going on and being real about it, that is the kind of leader I want to be. So it was in that moment, as I'm crying and as I'm talking, the emotional intelligence, like that's an example of what, of when that played out is I had a decision to make. I could have been like,stuff it down and try to muscle through it or just roll with it and still go on, which is what we ended up doing. So I say that to mean that...Adam Whitney (35:28.664)bet that achieved a better effect with your team than the stuffy boss coming in going, we still suck at the thing that we suck at and next week it better be better. You know, like, cool. That's clearly not working. When you're like, guys, I don't have an answer. Like, I'm literally crying. Like, please, like, let's figure this out and make this thing better. Like,Sheri Fluellen (35:40.604)Right.Yeah.Adam Whitney (35:56.44)And then it pulls them in. Like, I would want to help you. like, my gosh, I want to help her. what can I do? How can I help?Sheri Fluellen (35:56.455)So emotions.Sheri Fluellen (36:04.049)Right? Right? Right? So emotions are not wrong. Emotions are God given. And being emotionally intelligent and being able to manage your emotions doesn't mean that people don't see them. I just really, really, really want to make that clear.Adam Whitney (36:26.849)Yeah, no, and nothing's good or bad. It's kind we do a lot of this personality profile stuff too. Like, there's no good or bad person like profile. It just is what it is. You need to know it and understand it and be able to have awareness so that you can use the right tools with the right people. And I think this is really cool. You gave very like one to one examples like talking to sellers and things like that. ButSheri Fluellen (36:43.655)Yeah.Adam Whitney (36:52.276)As I've grown businesses and you I know you've done this in your practice now in your real estate business too. You have people you work with people every day. I have all these people that are counting on me as a leader to do different things. And I, my job is to get the best out of them. How can I get the best version of that person? And I can't do that by using the same, like I can't do what with one person what I do with another and get the same result. Like if I'm theIf I'm working with Lindsay and I want to push Lindsay, like I'm going to be hard. I'm going to be direct and like, this results not good. I, this is like, do you feel like this is acceptable? Like, like be very hard and she, she will be mad at me in the moment. And then we will just have incredible results, like almost severely, but other people I'm going to be softer with and get, how can I help you be the best version of yourself? How can we win together? AndI think just like seeing what works for our people is such an, that is emotional intelligence that makes leaders really, really powerful in my opinion. Cause that's what allows you to get the best out of people. And by the way, there is no business without people. Like there's no business, Amazon has the hundreds of thousands of employees, Apple.Sheri Fluellen (37:59.868)Yeah.Adam Whitney (38:17.454)I mean, every single business is built on the back of people, period. Now you may be a new entrepreneur in real estate thinking I'm a one person show, or you may have just hired your first virtual assistant. But your job early is to get tactical, get your hands dirty, but along the way, you have to learn how to work best and get the most out of people, period. That is the number one skill.that a CEO must have. How do I get the most out of my people? How do I serve them at the highest possible level?Sheri Fluellen (38:49.233)feel.Sheri Fluellen (38:55.515)Yeah, and it's a two-way street. So when you say, do I get the most out of my people? I know you're not saying that in a I'm using them kind of way. It is a collaborative, how do I help them achieve what they want to achieve under the umbrella and in concert with what we're all achieving? So it's really an alignment and absolutely.Adam Whitney (39:18.712)Totally. want to get the best version. I want to help them be their best version of themselves.Sheri Fluellen (39:24.989)So then the company can be the best version of itself because everybody underneath and within it are being the best version. Like that is the optimal business.Adam Whitney (39:34.508)Yeah. And it's all people. And to go just to your point of like, you know, I'm like data business, KPIs, numbers, but it's all built on people. Like that's why emotional intelligence is such a better predictor. You know, if you go look at the studies, like you said, there's plenty of literature. It's a, it's a better predictor than just general intelligence because it's built on people. You need, even if you're just a like one person house flipper,Sheri Fluellen (39:57.65)Yeah.Adam Whitney (40:03.606)your ability to navigate contractors, if you suck with people, I'll get a better result than you and I don't even know how to change the light bulb because I know how to work with people.It's just, I mean, it's that important, you know?Sheri Fluellen (40:18.553)It is. is. We have a full-time administrative assistant. even hate to use the term. She just because I feel like it under values all of the stuff she does. She's our property manager for all of our rentals. She's our project manager. She manages the flips, making sure that all the little, you know, the I's are dotted and the T's are crossed. And one of the values that I think neither of us realized she had untilshe was in this role and started to really own the role is she gets people to do things that contractors, roofers, like she knows how, and our tenants. In fact, one, we had a seller, we bought a property in Colorado Springs about three weeks, four weeks ago, maybe now, and the seller didn't move out.He had like a five day post-occupancy, but then he was like, well, I didn't really tell anybody, but I kind of was wanting just to buy it back. But I don't have money. And it was just this whole thing. And so we were stuck with this seller. Do we try to evict him? How long is that going to take? What does that process look like? How do we figure this out? because.kind of her role to be interacting with her tenants and different things like that. End of the story is we were able to get him out after three weeks of him being in the house, but he left amicably and he actually paid us rent for the time that he was there. So soft skills, so important, so important.Adam Whitney (41:56.13)Soft skills, people skills.Adam Whitney (42:02.306)Yeah, I love it. I love it. Wow, this is maybe like my best I feel like I said this last time we did this because you dropped so many like, my gosh, that is like so good. It hits. It's hitting me. But I am what you're saying today, like the emotional intelligence, the soft skills, like those are those those really do become at different points in your business that becomes everything your ability to touch.take a collective group of humans and get them to move in a singular direction and operate optimally in a collaborative way, like that's really hard to do actually.Sheri Fluellen (42:46.915)It is actually very hard to do.Adam Whitney (42:49.77)And that is what makes the difference. Like how do you make that grow? And it's not by you. It's not, like if you're trying to meaningfully grow something, you know, I'm thinking like big, right? Like I can't do it without a team. I can't, I have to, like Jeff Bezos like grew Amazon to a point and then there's a bunch of seven figure leaders in that company that then just kept expanding it.And you can never really do it all yourself. And I think that's the challenge of figuring out when to bring in people and how to lead them the best way possible. And I say, how to get the most out of them. I don't mean like, how do I suck the most out of them? mean, how do I get them to be the best version of themselves? How do get them to just, you know, like be, how do I improve their skill sets, their mindsets, their understanding of something? Can I?Half the time is the boss. The biggest problem we have is we don't provide clarity. We leave too much ambiguity. And then we get in this like, I'm unclear. Well, I also need you to help me be clear. I don't know what I need all the time. So yeah, anyways, okay. Let's go to the Ask Us Anything segment where I'm just like, this is so good, Sherry. Like I could go on this all day. Let's go to the Ask Us Anything segment. I think...Morgan, do you have the question? All right, he's gonna play live.Adam Whitney (44:28.524)Yeah, okay. Yeah.Sheri Fluellen (44:31.685)I can't really hear him. Okay.Adam Whitney (44:33.39)That's okay. I'll repeat. I'll repeat. Jeff Jackson 450 credit score.Sheri Fluellen (45:03.537)Yeah, I heard that.Adam Whitney (45:03.662)He said he's already in a credit restoration. What did we do? What we do? What call did we do? Is it on a podcast? What's the podcast number?Adam Whitney (45:26.19)I mean, we can just chat for a second here, like podcast day 29.Cool.Sheri Fluellen (45:35.645)Was that the business loan or the business credit stuff?Adam Whitney (45:40.558)It was Kato credit just like getting your credit up like how they help you get your credit up. It sounds like he's already doing that. I would say go back and listen because they do give some tactical like nuggets in there. usually listen to the whole financial series we're doing because that's like one of the this is a tangent is not part of the podcast, but like, bring all the lenders, right to tell us what the requirements are.Sheri Fluellen (45:45.861)Okay.Adam Whitney (46:09.272)and like what they will and will not do. And like every time I jump on, I just go, you do second position loans with my private money lenders? And they get all uncomfortable because none of them are actually allowed to do that. It's all gray area operation. So there's like, just like normalized tactics that we do for that. It's so, it's just like so bizarre and weird, but anyways, and that's a problem for not for you guys.Usually not for altitude people, but for my runway people who are like doing they're like I got to the closing table and they cavy said I can't put this second position lean on here Like okay. Well, you don't tell cavy just like do the paperwork with them and Bring it to the title company the day after closing and then file it. Okay, like that's honestly that's the gray area work run and by the way Cavy only would tell you they care because it's corporate the corporate company line, but they don't careSheri Fluellen (46:54.098)ThankAdam Whitney (47:08.568)They want the loan, period. So anyways, sorry, total tangent. All right, so the question from Jeff Jackson. Thank you, Jeff, you are the man. It was Jeff Jackson, right? Yeah, the question from Jeff Jackson was, if I'm in disrepair, my credit is in disrepair, I'm working on restoration, but what can I do right now? Well, first off, we just did a really amazing podcast with...Sheri Fluellen (47:15.431)I love it.Adam Whitney (47:36.462)Cadem credit podcast 829 is about a week and a half ago from today, which is Friday when we're recording this. I'm sure this will be out next week. So in the last few podcasts, you'll see 829 Cadem credit. Go listen to that because they have some very like specific things that you can do to improve your credit. But tactically, how do you do real estate withoutusing any banks or loans at all. You do creative, you go look for creative finance opportunities. And I get a kick out of this because people always want like, well, how do I do creative finance? Well, it's inherently creative. So there are a lot of ways you can do it. Now there are definitely some ways you should not do it in terms of legal. And then you might go, well, I don't, well,Then I'm like, I'm unsure. I'm not experienced. would I do it? Well, you're going to go work with a closing attorney who's done it before. And they're going to help you with paperwork and things like that so that you're doing it the right way. it honestly, it's creative finance deals. Like we've done at least 15 sub two deals this year. And sub two is when you buy a house, but you take over the mortgage subject. I buy the house subject to the existing mortgage staying in place for, you know,for some period of time. And you can structure a thing, you can structure a deal in so many different ways. You can start your, structure a deal in an installment sale. You can do a subject to, can do a seller carry. You can do a combination of a seller carry and a subject to deal. Like the banks never actually have to be involved. The lenders never have to be involved. Your credit never comes into play in those situations. So.That's probably a whole nother tactical podcast. I'm like, how do we, how do we get into more creative deals if we're in like terrible credit and we're working on the repair? It's hard to get even the hard money loans right now. Yeah, that's, I think really heavily, heavy focus on creative finance. And I learned creative finance from Andy McFarland in our community. He has this like four, he did a creative finance in-person like workshop in Utah years ago and they recorded it.Adam Whitney (50:00.44)And I've watched it like probably 50 times. And to me, like that's how I learned it. I was like, my gosh, like this is, because there were so many different ways and different situations like that you could use this stuff. was like, this is, I don't even, I didn't even wrap my mind around this, but it took me a while. Now I've done this year alone, we've done 15. So creative finance today is your solution. Do a deal, put a deal together with a seller that is gonna involve zero.of your credit being involved, which means you're not getting a hard money loan. Or the other option is you've got to raise private money and you've got to have people, these are going to be people that you know, like, and trust in your warm network. They already know you. This is not going to be like strangers typically right out of the gate to be aunts, uncles, friends, former colleagues, things like that. AndI don't know, maybe Cher I just dominated that, so I'm sorry.Sheri Fluellen (51:00.987)No, I loved it. And I'm going to bring a different angle to this. And that angle, a couple things. One is, I want to know why you have a credit score that low. Because there's two things to address. One is, is there a lack of understanding on how money works?Was there something that got out of control that you didn't have a plan for? Like, why did that happen?And the reason that matters is because you don't want to get into that position again. And so I don't say that as a judgment against you, but rather this is an opportunity for you to make sure that whatever the scenario is that you mitigate that you learn from it, you understand it, you get more knowledge, experience, whatever is needed so that that doesn't happen again. Secondly, chances are there's a hit to your self confidence.and your self-concept. And so I think that is also gonna need to be addressed. If I had that low of a credit and there was something that happened, I maybe got out of control with credit cards, I don't even know what happened.But it sure as heck would start to erode my self-confidence that I do know how to manage money well. And how am I ever going to ask somebody to be a private money lender to me if I can't even manage the money that I've had? That would be a script that would be going through my mind. And so again, it goes back to make sure that you are getting better.Sheri Fluellen (52:44.601)you are learning, you're working with somebody that can help you gain a better understanding, a better framework, a better business process, whatever that is. And then work, recognize the impact it may have had on your self-confidence in the investing game and work on building that as you work on actually building your skillset.because I don't love when investors ego outpaces their abilities. That's where we get in trouble. we wanna keep, yeah, we wanna keep our, yes.Adam Whitney (53:19.086)Yeah. that's the risk. I mean, we got to be careful. Like, I say, you know, raise raise private money to your points, like, well, you've kind of proven not something happened where you prove you prove to the credit bureau that you weren't responsible cash capital credit in some kind of way. There can be all kinds of crazy things like medical bills or, you know, stuff, stuff, stuff that could really take your credit, that's really notSheri Fluellen (53:43.389)Totally.Adam Whitney (53:47.79)necessarily your bad money management. So I do agree with that kind of part. But you're right. The more important thing to me is the confidence. And Morgan, by the way, make sure you edit out Jeff's last name that I say on here. Jeff Jackson is in runway by the way, like he's in our community. He's trying to like figure out creative deals, I think. So but yeah, yes, the confidence part, Sherry, I totally agree with you. I think that'sthat's where we get shaken and we kind of just it really just freezes us but he's asking the question so to me he's like i know this is like making me feel stuck but what can i do like okay cool that's the first step let's go let's goSheri Fluellen (54:32.229)Absolutely. And he's already taken steps in working on repairing it and being in a program. So he's already taking the right steps. We just want to make sure that the whole person, the whole investor is being paid attention to.Adam Whitney (54:49.666)Yeah, absolutely. Cool. And I think we're going to takeaways. Number one takeaway. Did I say anything? Did I have any takeaways for you today? Did you get any takeaways from me?Sheri Fluellen (55:02.717)I love that you remembered how I approached you on that phone call, which was the whole birthplace of me getting to be a co-host. And I just appreciate your willingness to accept feedback.And that is certainly not the only time that you have been open to feedback. You say it frequently in many different scenarios, but I think that is one of your strengths as a leader, that you are open to whatever feedback. You don't take it personal. You embrace the feedback and you figure out how to incorporate that so things can improve.Adam Whitney (55:47.052)Yeah, my solution to being a dry, boring, like data guy, by the way, I'm a little, what's a good word for me? I'm a little gritty, a little rough around the edges normally, like compared to my peer as I like intelligence officer or military officer, like, dude, I'm wearing shorts and flip-flops. Like I'm going to probably drop an F-bomb if I'm being completely honest with you guys, like I'm not the cleanest guy. All right. Or gal, but.You know, my solution to that I'm boring. I'm not that exciting as I get sherry. I like cool sherry like you're fun. Come on and let's just like go back and forth and you'll balance me out from my boringness.Sheri Fluellen (56:35.249)really didn't make it sound I didn't think I made it sound that bad.Adam Whitney (56:38.828)You didn't, you didn't use, but no, because you care. And you said, can do better. Like, and by the way, this podcast has got like, we're a million and a half views. Like this is like, this is a really important thing that we do. Like this made this podcast has impacted over a million people's lives. Like think about that. Like that's nuts. Like what does, what a cool opportunity.we have just to be the stewards of it right now. And it, you know, at one point it was Justin Williams and he did this really, I saw this video. He did this really cool thing where, well he's an, if you guys haven't don't remember Justin, many of you do, but if you don't remember Justin Williams, he was kind of like nutty. He's nuts. Like he is, he's the opposite of boring. He's like singing and making up songs. And he has like kids here.and they're opening up the podcast by singing this flipping song, but he's like calling flippers out too. He's like, you suck at flipping because you don't do what I told you to do. It's not hard. Like do the thing, you know? And it's like, he's just like this really garg, gargarius, like big personality. And then it goes to Bill Allen, who's a technician, but also he's like a really good.He can hit you right in the soul, you know? It's like he's almost talking directly to you on here. And then you get me, okay? You get me. And now you get Sherry, at least, so we're up in the game a little bit.Sheri Fluellen (58:12.925)We're trying to get more value across more domains.Adam Whitney (58:18.08)Yeah, it's important. This was important stuff. you know, people do know the literally over a lot of people listening to this podcast, they visit a the one of the longest standing real estate podcasts on the on the market period. We're almost over that we're almost 1000 episodes. Are we over 1000?Adam Whitney (58:42.734)832. This is episode 832. Like a thousand of these almost. Like think about that. That's insane.Sheri Fluellen (58:48.795)How quickly do you think we can get to 1,000?Adam Whitney (58:51.854)I don't know, we should go fast. So we should do like five a week now so that me and you can like cross the thousand mark together. Well, we do a special episode with Bill. We can cut all this stuff out Morgan, by the way, when I'm just talking to share at this point. Do you have an ending? Do you have an ending you would want me to CTA or something?Sheri Fluellen (58:57.393)I'd love that.Adam Whitney (59:13.358)Should I do the, are we gonna have a black box challenge?Adam Whitney (59:27.409)Actually, I'm just gonna checkthe whole financial series. No, I just want to do one thing. I'm going to do the black box. All right.All right. Thanks for the takeaways. Amazing episode per usual. Guys, I just want to mention one thing. We have been doing this really cool training called the flip funding challenge where we're teaching people how to raise private capital. We've done thousands of people this year have come through that training. We're going to keep doing that, but we just added a new training that we're going to be doing called the black box method. And it's all about how to generate leads for house flippers.by spending no money. And what's really, really cool about this is people in our community have built their business literally from zero flips to 20 flips a year, only using this method. Literally insane, not spending a dollar on direct to seller marketing. So we're going to put a link in the comments of how you could sign up for that training. If you want to come to it, it's going to be four days long.and I'm expecting you to show up every day. And look, if you're not gonna show up, don't sign up. That's what I will have to say to you, because like the people who show up are the people who win. So you're either interested or you're committed. And I wanna work with committed people. So I'm gonna spend my time doing this training. And we literally charge pennies to come to it. It's like less than a meal. It's ridiculous. So if you're not gonna show up, don't waste your time.Adam Whitney (01:01:12.824)But if you're committed and you actually want to learn something that I've helped other people make millions of dollars with, click the link, come to the training. I'd love to see you there.Adam Whitney (01:01:26.104)See you on the next show.Adam Whitney (01:01:31.406)Look man, just, I want to be more direct with people on how I really feel, which is you're either interested or you're committed to doing it. Like I don't, I, all I can do is tell you that it works. Like you have to go do it and believe in yourself. Like I can show you my things all day long, like, but you got to go do it. And you, and you don't sign up for training and not come do it. Like it makes me mad.Sheri Fluellen (01:01:58.437)When is the training?Adam Whitney (01:02:00.418)We do we run ads to it. It's how we it's how we get people into runway now. We change runway the lifetime. It's an eight thousand dollar program. And we took out like some of the heavy lift. But like at that price point, wait till you see what we do for altitude at like altitude is going to be so like the separation between rowing out is going to be huge. And it's so much more elite to be like we're justSheri Fluellen (01:02:03.666)Yeah.Adam Whitney (01:02:30.498)doing some really good, cool stuff we should have been doing. You're gonna love it, by the way. You're gonna love it. You're gonna go bunnets too. Right? So like one of the things we talked about, and Tracy's on my staff, she's in go bunnets as well. She's like, yeah, it's in that middle. It's in like the middle, Yeah. She's like, dude, I'm gonna go bunnets. They send us like, we pay whatever.Sheri Fluellen (01:02:36.125)I'm looking forward to it. I am.Adam Whitney (01:02:59.918)10 grand, 20 grand to be there. they said, hey, for more abundance women, the mens is more. Like my friends are paying 10 or 12. And I think it depends if you're in like 5 million net worth and you're in champions or whatever, whatever the thing is. Either way, the swag you get when you sign up is elite.Sheri Fluellen (01:03:02.535)it's eight actually. Yeah, it is.Sheri Fluellen (01:03:23.581)yeah, I use that backpack. It's Nike branded and it's like, it's the biggest, coolest bag. I'm like, I travel with that all the time.Adam Whitney (01:03:24.046)ZAdam Whitney (01:03:33.014)Yeah, so we're doing we're doing backpack we're good with the swag at the and we're going to start it at the event and then new and then new members. So like, not not just give it to the new members, like what about all of the people that we are we love already? Like, so that's what you're getting at the event like you're getting your your welcome box that you should have gotten the first place. And it's gonna be it's gonna be super dope. I'm like really excited about it. Yeah.Sheri Fluellen (01:03:55.621)Hey, I have one question for you. What is the lifetime membership? I've seen some people flip into that. like, I've never heard, didn't. Lifetime.Adam Whitney (01:04:04.43)So runway only lifetime, only runway has lifetime. It's AK. So they get to just stay in runway forever. runway used to be designed to be a one year program. And then you come into runway, you build your business, you ascend up to altitude, right? So that was the design. But people operate at different speeds. Two years, three years, four years, and we're like 15 K year, it's too close to altitude. Altitude is a legit master wind.Sheri Fluellen (01:04:10.213)Okay.Okay.Adam Whitney (01:04:34.062)Do we have hitters in altitude? Hitters, I talk to all kinds of people and I'm direct. Like I just text Paul Quinn, how many houses do own free and clear? How many flips did you do this year? You 70 flips. own seven houses, four free and clear. Amir owns 40 houses, free and clear. Andy, how many houses do you own? Yeah, I 12, I own seven free and clear. How many flips did you do this year? We're at 102. Like we have Sam Hopkins, he's 26 years old.I said, Sam, how many flips are you gonna finish that in this year? It's like 180 to 190.Like it is such an elite community. So it needs to be treated that way. so I'm creating separation and I'm creating a new Ascension model. So I can't run ads to a $15,000 annual program. I can run ads to the Black Box Challenge that I'm about to do on November 10th or the Flip Funding Challenge. They seem, they're with us for four or five days and they, they're deciding are these my people or not?right there with Bill for four or five days and bills and with the way we do it is we don't do there's no pitch like we train we say look we're not going to pitch I'm going to invite you to tell you about what we do in our program if you like feel like you want to work with us but that's going to be on this on this day at this time and I'll tell you how to like come to that if you want to only otherwise let's train all four days take it serious and I guarantee I'm going to help you do x y or zRight? So then we get the people they apply and then they see a pitch to join Runway lifetime. And sometimes they're like altitude level people and they need to come to altitude. So the structure, 8K lifetime Runway. Hopefully I sell 40 of those a month. That's what I made. 60 would make me happy. altitude is 25K. Four years inAdam Whitney (01:06:38.412)seven figure flipping, you qualify for alumni elite, which is AK annual. So then I can still send you swag and bring you to events and it's covering my costs, you know, mostly. So that's the structure. So run baby, baby runway group, AK, they're getting runway type stuff, altitude, you're in the room, you're in the room. And, you know, we're looking forSheri Fluellen (01:06:43.439)Okay.Adam Whitney (01:07:07.598)ways to always like add more and more value. And then you've been, you're in the family, we never want you to leave. Like what's it cost me to keep you? AK year is nothing, it should be nothing for you guys, you know? Like I'll stay. And you keep access to everything, like literally everything.Sheri Fluellen (01:07:20.701)Yeah, not.Well, and I've never heard about the alumni piece of it, because yeah, you're right, alumni was one of the things. like, how do you be alum? Like, literally never heard this before. And so I think it was.Adam Whitney (01:07:35.873)Yeah. It's like, it's all been in working and it's all very sensitive. You know why? Because we have, we've done all these things. Let me give you some examples. Altitude used to be, when I joined, I moved up to altitude. It was going to be 25, 20, and then 15 indefinite. So like that's a way to retain you, keep you, right? Cause, oh, it's going down, it's going down five, it's going down five. And then I'm, I'm at 15. I don't want to lose.Sheri Fluellen (01:08:00.861)Mm-hmm.Adam Whitney (01:08:04.097)But then they made it just 25. Like this is pre-Adam, right? It's just 25K a year. And then we said, well, like people don't necessarily need us forever. Like you don't need us forever. If you stick it around here, like Kyle Robinson, dude, Kyle Robinson is still paying me 15 grand even though I texted him and said, you're on the wrong program. You're supposed to be an alumni elite. Like, can I please make you pay less? I'm not kidding.He's ridiculous. He's just a, doesn't even care. He's just so big brained. And he's like, have to call his wife, I have to call Becky and say, Becky, like, you know, you guys are overpaying us. Anyways, nonetheless. So we had that like 25, 2015, and then everybody's 25. So ideally you would be in runway for one year. You ascend up, you come in altitude.You do altitude three years, which is about the amount of time where you're like, okay, I've got, like I've been, I've talked to every investor in here. I know I'm confident in my strategy. And then I don't want you to leave me. like keep all the resources, keep the Kiavi, keep everything. It's 8K a year. It's cheap. can do, you know, three or four payments if you want. not, it should be inconsequential to your business. But at that point, if it's not, we didn't do, something is wrong.Sheri Fluellen (01:09:22.066)Yeah.Adam Whitney (01:09:28.366)It should be that, like, oh my gosh, I was willing to pay 25K for this for as long as now it's 8K, I'm here for, that's your alumni dues. Like I went to school at Michigan and I'm in alumni and I'm paying my alumni dues. And I get like this, I'm wearing the shirt. Like I grew up in house flipping here. And like, when we think about this, when there's this like crazy book we have here, the 22 stories of investors.These are people like Stephanie and Zach Betters who left and go promote collective genius because we wouldn't let them sell their CRM here left main. And there was all this like drama around it, but she doesn't, she built her business here. Go Google her, go look her up in altitude. We took her to 200 deals a year.Like she doesn't talk about us. I mean, Zach's on the board for the foundation. So we stay sometimes come, but Steph won't come in the room because she's promoting collective genius. But you know, so it's like, and then we had like other guys like Don Costa, like who has his own group, who doesn't talk about us, built his business here. Gary Harper does, goes out to all the collective genius, big players. And he does this EOS model where he's doing sharper.whatever, Amanda Dean does a lot of it. She used to be Dan Lane, who's the biggest investor here in Tennessee in our area. She used to be his COO and now she does the same for Gary Harper. Guess what? Gary Harper was in our community too, building his business. So it's like, where are our fans? Like, why are we not attributed in any kind of way? Like I could never imagine going on, I can imagine moving on for sure.I could never imagine moving on and not going like I built everything. I acquired all these skills and relationships and built my thing over here at 7th year film. Great, great place to be. Now I'm here. So that's like why alumni, this whole idea of alumni like school, college. I'm wearing Michigan. I love it. I'm like passionate about it. Dee, who's one of our content people, she comes in yesterday in Ohio State and I'm like ready to fight her.Adam Whitney (01:11:39.658)She's 21 years old and like I would destroy her, I'm like, literally I'm like, that's how much I love the school though, right? So that's what alumni elite needs to be for seven figures.Right? This isn't consequential. You stay in the family forever. And it is family. We do want to do life together. That's why we keep doing these events, even though they cost a freaking fortune. So we want to go on vacation. This is like, we're going on vacation with our best friends. It's cool.Sheri Fluellen (01:12:05.541)Yeah. It's one of the reasons why we, one of the three reasons why we joined is because there are frequent in-person events.Adam Whitney (01:12:14.498)Yeah, and we were community, like we love community. And our kids, like our kids have friends. Like, and our kids come and like, we're just doing life together and I love it. Like, you know, I'm super biased. was born here. I mean, my first mastermind was the war room mastermind, which is the military one. It's like 50 bucks a month. Now it's like five grand or seven grand to join and after your first year, it's like a couple hundred bucks a month or something. But like,That was my first taste of a mastermind. And I was like, this is cool. But it was like disorganized shit show. It's still kind of a disorganized shit show. But it has seriously like all like Bill, me, Marcus Long, every former military person who you know, that's an entrepreneur is in the war room. Like everybody's in there. So and Dave, Dave's a fumble of like a fumbling buffoon. But I'm I love the I have investors in there. I've done deals with people.Sheri Fluellen (01:13:02.694)Yeah.Adam Whitney (01:13:12.494)I've loaned money to people and their people. I got Yema is a badass. She just loaned 170 on one of my deals.Sheri Fluellen (01:13:21.543)So I was at the meetup last night here with Dave and Marty and yeah.Adam Whitney (01:13:29.902)Marty Tyler and with Marty for six plus years. He's in my small group. have the same basically SGA. Their SGA, their whole SGA format is a complete shit show by the way. You just gotta go find the people you like, make your own. But Dave's working on it. He's trying to make it better because he's actually making a little bit of money now. But the same guys that I started with in 2019, were like, that's just still my same crew and Marty is a part of that.Sheri Fluellen (01:13:44.123)Yeah.Sheri Fluellen (01:13:56.763)Yeah. Do you think, what would the value be for JPRI in that community, do you think? Like capital.Adam Whitney (01:14:08.19)Capital deals Relate like dude, there's there are there people I mean the military people have money like I have a bunch of people Damien Povino is an e9 in the Navy. He lends to me all the time He just is 150k out with me right now. Yeah, I've got 170 with me like there's retired Oh fives Oh sixes like the people there people they have my like capitals big one or you need to get in apartments like Marcus is doing apartments. We've gotCharlie Cameron who I don't personally like but they're doing rails and they've got good investment opportunities So like you're looking for like these are people you can generally trust I I don't know everything it's grown really big now like when I it was like I was the on the first person he can track a payment to but there was like ten of us that joined out of the gate as He kind of built it up with this other Navy guy that ended up leaving But relationshipsIt's not like this dude, it's not like this concierge like seven figure flipping or probably even go abundance like It's more of like, all right, who are the players here? Who do I I'm gonna go to the event? I want to make relationships with the people who are serious that are doing business who have money like Just you know, it's pretty easy to find out who those are me Bill Hema Marcus like You know DaveThere's there's there's some good people. There's some really amazing people in there. They're real. I mean, there's probably at least 150 amazing people in there. This guy, Matt, boss and listed Marine was a staff sergeant. He's six. He's in Afghanistan, like finds this 20 unit apartment or something. He's going back home to Des Moines. He's getting out like a sniper or something. And he's like.from Afghanistan, way home, like, figures out how to buy this 20 unit apartment at home. Arbitrage is at 350 units by doing cross-collateralization. 100 % owns all of it, by the way. Like, has no partners, no LP, like none of that. So he ends up with these 300, and like, he was like one of the first like 10 or 20 people in the war room. So it's like, and then Alex Felice was actively flipping houses in...Adam Whitney (01:16:27.79)Fayetteville, North Carolina, Matt DeBoff owned 350 houses. Marcus had flipped like 13 houses. This is before he was big in multifamily, like before he bought over a thousand units. Like he wasn't even thinking about that yet. He was just flipping houses. Yeah, we could go on and on about the worm, the value is the people. It's not Dave, it's not the program, it's not the website, the course, like.Like I love that place so much that I personally like helped. I built a course. I will do a training, six week training on finding off market deals, just put it in the course. I don't care. I'll get, I give away a training that I made a long time ago. Bill gives away the 500K challenge to those guys. Like, but then a lot of them, they don't have any focus there to like, there's no training to do a thing really, to get good at a thing. Like you want to do flipping. They usually just come to us. Justin Pickering,You know, kind of thing. Justin Pickering got disenfranchised by it. Well, one, he's a negative Nancy. He's a scarcity mindset guy. I mean, he is. He is. He'll admit that. But he got sold by the sales team, which was outsourced. Like Dave just had this big growth over there, like crazy growth from like the hundred of us that he got us to a 150 to like almost 800 now. Like he's pumping people in.and he's got a whole like sales and marketing thing going for the first time ever and it's crazy. he's getting all kinds, there's a bunch of 06s, 05s, like the people is the value. So yeah, if you're considering it, that's what I would tell you about it. Like the value is the people. And raising capital, investing in other deals, things like that. That's been the thing that's been the best for me.Adam Whitney (01:18:27.628)Yeah. Cool. I'm also grandfathered. didn't pay. I paid 50 bucks a month. By when I bought. So I don't know if I would join whatever it is. Seven grand and then 200 bucks a month. I don't know. Maybe. The only reason I probably wouldn't pay that today is because I don't have time for anything.It's more time. I would buy every mastermind if I could, but I don't have time to do any. I'm in like seven.Sheri Fluellen (01:18:54.245)Right.Adam Whitney (01:19:00.366)So, and this is my favorite, this is still my favorite one. These are still my favorite people. I don't know why. Like I just like by far, this is by far my favorite one for me, just cause you know, I'm doing my 50 guys. Sorry, I'm taking up like your Friday. I actually have a bunch of stuff to record too. So yeah, good. See you guys. See you in Tampa.Sheri Fluellen (01:19:18.141)All right, well, thanks. We'll see you guys next week. Bye.Adam Whitney (01:19:31.404)Okay.
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