00;00;00;00 - 00;00;17;27UnknownAre you spending too much time observing? You're not really orienting on anything because you feel like you don't have enough experience, and you're just sitting on the fence, never deciding and never acting. You're the same spot you were 12 months ago. You said you wanted to be somewhere different, and today you're sitting in the same spot. What are you going to do?00;00;18;03 - 00;00;32;28UnknownYou're going to stay sitting there or you going to actually move towards the things you say you want? Are you interested in it or are you committed to it?00;00;33;00 - 00;00;57;03UnknownThis is the bottom line where real stories meet real numbers. Each episode we bring you real world investing insights, strategies, and stories from our own deals and experience in the field. At the end of the episode, we'll answer a question from one of our very own seven F podcast listeners. Welcome to my co-host and special friend, doctor Sheriff Wallen.00;00;57;06 - 00;01;21;14UnknownThank you. I get to be a special friend. Always. And I'm your host as well. I'm Whitney and we are excited to get into the bottom line with you today. Today I'm going to be talking about an Air Force fighter pilot named John Boyd and how he is the most influential person in business today. And you just don't know it.00;01;21;16 - 00;01;42;28UnknownDoctor Fallon, where are you going to be talking about today? I'm going to be talking a little bit about what I'm learning regarding social media and the value of how to use it super intentionally as investors. Wow. Okay. I'm excited to tune in for that. All right. Let me let me give a quick just rundown on John Boyd.00;01;42;28 - 00;02;06;15UnknownRight. He really changed how wars were won. Like, he didn't really. Like he never ran a company. He didn't write a book. Although there is a book on him called John Boyd The Fighter Pilot. He didn't write it. He wasn't. He was loud and radical inside of the military, but, like, nobody really knew who he was. In fact, doctor, for a while.00;02;06;15 - 00;02;25;07UnknownAnd you were in the Air Force. I was, and you didn't know who he was. But I was in the Marine Corps, and I knew who he was. I didn't know who he was. But he really said winning doesn't go to the biggest, to the loudest or the most resource. It goes to the one who can adapt the fastest.00;02;25;10 - 00;02;59;22UnknownWhoever can adapt the fastest better than anyone else is going to be the person who wins. And he uses the same idea to influence how the F-16 fighter jet was literally built. And because he discovered this kind of how like dog fighting in the air, and how the person who can make the move the fastest and bring in information and at the fastest, he it just boy, it took his mind to this academic study where he went deep into a couple different concepts.00;02;59;23 - 00;03;26;26UnknownSo one of the most well known concepts is called the Ooda loop. Or observe, Orient, decide and act. And the person who can cycle through that the fastest is the person who can win the best and the most. But the reality of the Ooda loop is that it's based off of, you observe, you take information and quickly, but you orient.00;03;26;26 - 00;03;55;25UnknownAnd when you orient on something, it's based off of your hair. Your hair respects your past things that you've taken in through your lens of life previously. So if you think about this as a business owner, how many people have you hired and fired? How many deals have you completed? How like, you just get all these experiences that build up your heuristics, that create a skill that allow you to quickly outmaneuver others because you can see the opportunities faster.00;03;55;27 - 00;04;15;12UnknownAnd I like this because Bill said this one time, maybe a few times on stage, but certainly to me he's like, money loves speed. Like, how fast can you go? And at the time, I thought, you know, maybe that's kind of reckless. I feel like I need to slow down and kind of take stock. But he's operating from a different heuristic.00;04;15;14 - 00;04;44;09UnknownHe's already turned the money in the velocity of his money so quickly that he's telling me, look into the future. If you can go faster, you can execute faster, you can make decisions faster. Money will follow speed. I promise you. Excuse me. So John Boyd influenced a lot of, a lot of different things, but in business, the ability to make decisions and act.00;04;44;09 - 00;05;09;13UnknownAnd by the way, if you look at the complexity of what he had depicted as the Ooda loop, which isn't the circle, observe, orient, decide, act, which is oftentimes oversimplified. It's more of a feedback loop. Each stage you're constantly you see something, you orient on it, you make a decision, you act. And the way that the D in the A is it's hypothesize and test.00;05;09;16 - 00;05;47;13UnknownHypothesize and test I believe this to be true. So I act on it, and then I get information back that feeds back into my orientation. My heuristics. And I make better decisions because I learn. So when people say, you know, hey, just take action or take massive action, or the people who take action when this is scientifically what they mean, it's not necessarily that you just took action, but you learn something and you learn by getting your hands on it and getting a concrete experience, which is drawing neural links in your brain to your decision making.00;05;47;16 - 00;06;24;07UnknownAnd, you know, don't just take action, but take smart action, learn from it, reiterate, hypothesize, test, pivot when needed. And, you're going to win more often than you're going to lose when you can cycle that faster than anybody else. I can't express enough how important this is in business and real estate investing and entrepreneurship. So that's my big tactical thing for folks today is to think about what your observe, orient, decide, act cycle is.00;06;24;10 - 00;06;45;15UnknownAre you spending too much time observing? You're not really orienting on anything because you feel like you don't have enough experience and you're just sitting on the fence, never deciding and never asking you the same spot you were 12 months ago. You said you wanted to be somewhere different, and today you're sitting in the same spot. What are you going to do?00;06;45;21 - 00;07;05;12UnknownYou're going to stay sitting there, or are you going to actually move towards the things you say you want? Are you interested in it or are you committed to it? And sometimes, Adam, we can't see the forest through the trees. We are in our Ooda loop and we don't even know where we are in the loop and what it really looks like.00;07;05;12 - 00;07;25;08UnknownAnd being able to have people around us that we can say, hey, I feel stuck. This is what I'm doing and thinking. And then they can give you feedback. If if you're asking the right people, people that are doing what you want to do, they can tell you, oh, you absolutely have all the pieces you need. Now go go go go.00;07;25;08 - 00;07;52;29UnknownInstead of, you know, instead of feeling stuck. So getting that outside perspective can be a really valuable part for us investors. And I know there's investors listening to this that are feeling stuck in that indecision or over overanalyzing and kind of that's sort of spot. Yeah. And I think what people the Ooda loop is just like a one single concept of board.00;07;52;29 - 00;08;16;10UnknownI did so much study of Boyd over the last ten years that I, I've read his book. He used to do this eight hour flip chart presentation called Patterns of Conflict, and people hated him in the Pentagon because he would never give an executive summary or a short version. It was so good. But if you wanted it, you had to sit through all eight hours.00;08;16;12 - 00;08;41;25UnknownAnd it was about strategic maneuver, warfare theory, theory and, what's crazy is like the goal, like the kind of the hypothesis here is the goal of warfare is not total destruction, but to collapse your adversary's ability to adapt by creating confusion, disorder, and paralysis. This is where, you know, kind of like war fighting theories came into the Marine Corps specifically.00;08;41;27 - 00;09;14;03UnknownBut the themes of this apply to business because it's initiative, speed and adaptability, trump size and resources. You can win without having all of the resources because you have the ability to take initiative to go fast. Victory comes from, shattering cohesion. When we think about our adversary physically, mentally and morally. So if you if you just turn that around and look at your company, your organization, your investments, you're thinking, okay, how do I keep cohesion then?00;09;14;06 - 00;09;44;16UnknownBecause if I have cohesion across my organization or my portfolio or what I'm doing investing, then I'm winning. And then he really talks a lot about, using agility, deception and ambiguity against your adversary. And as a CEO, as you start to grow any organization, can we have one person, ten people, 100 people. Your job is to create clarity and understanding across the entire organization.00;09;44;16 - 00;10;11;26UnknownWins when there is ambiguity, it might feel like deception. You're people. You're going to be highly, highly unproductive and un and and unattractive. So lots of great stuff from Boyd. I'd encourage everybody to go out and, do some research on John Boyd, on his patterns of conflict, on energy and maneuverability theory, and what he talks about with the observe, Orient, decide, and act loop, or the utility.00;10;11;28 - 00;10;34;21UnknownI love that and, another a term we used to use in the Air Force all the time. Foot stomp. I'm going to foot stomp, which just means I'm going to emphasize something specific. I'm going to foot stomp the clarity piece of it. So as a psychologist and a high performance coach, when I've worked with people, one of the first layers that we have to get through is clarity.00;10;34;27 - 00;11;01;21UnknownAnd none of us, I mean, I would say none of us are very like 100% clear on all aspects of our life. And so the goal is to become aware of where we lack the clarity. If it's in business, if it's in relationship, if it's in our value systems, how we're making decisions, like there's there's an infinite number of areas of our life and our brain that we are not entirely clear on.00;11;01;21 - 00;11;28;25UnknownBut the more we get clear, then that's like the gas for the action. And if people aren't taking action or if you're not taking action, I can guarantee you, if we peel down the layers of the onion, it's because you're not entirely clear on something. So that clarity is really, really critical in our investing journey. Yeah, I, I could not agree with you more totally, totally critical.00;11;28;25 - 00;12;01;27UnknownSo that's my tactical give up the day. Let's go over to the inner game. Yeah. So social media for me is the love hate relationship because I see the downside of it. I have four teenagers and I'm like, oh my gosh, I think about I see all of the chaos that social media is wreaking in their lives. And I think back to my own childhood, I'm like, yeah, I made mistakes, but it's not even at the same level as the potential for today.00;12;02;02 - 00;12;30;27UnknownBut I don't want to talk about the downside, per se. I want to talk about how do we harness what is to our benefit and one of the things that I've noticed is there have been periods of time in my adult entrepreneurial life that I have been fairly good at using social media, meaning that I'm documenting things, I'm doing Facebook lives, I'm educating, I'm sharing things.00;12;30;27 - 00;12;59;14UnknownAnd and during those periods of time, I get a lot of positive feedback from people I meet with or happened to see at a conference or whatever. It's it's it's actually quite shocking to me how many people see some of my stuff. And I will go to a concert or a concert conference in another town, in another state and, you know, another investor or whatever, and they like, oh yeah, I saw that video you did, or I know that you're doing this.00;12;59;16 - 00;13;22;00UnknownIt always surprises me. And the thing that I need to remind myself of and that I want to just plant in your mind as you're listening to this is the power that it has. Because what that means for me, as I embrace the ubiquity, I use that word the other day with social media, I said, you want to be ubiquitous.00;13;22;00 - 00;13;50;12UnknownAnd they're like, I've never heard that wear before, so I'm using it now. Second time in one week, the everywhere. Yes. Embrace the potential for ubiquity in social media because it's like, honestly, I think it's the easiest free way of being able to help people understand what you are doing and what you're about and bringing them the idea of clarity into this.00;13;50;14 - 00;14;19;08UnknownIt's not just randomly sharing things like I see my kids do sometimes. I'll still just put these random posts and I'm like, and inside I'm like, oh my gosh, do you understand what you just like be like the impression that you just gave the world, even though it's like not what they're intending. It's. And so it's not just, you know, spraying out whatever you can in social media, but it's having super clear idea of what it is that you're trying to communicate.00;14;19;08 - 00;14;45;08UnknownSo let me get super tactical on this. As an investor, when you're thinking about your journey as an investor, you have values that you espouse to in your investing journey. There's a reason why you want to invest and hopefully you've kind of thought through some of those values and you know what they are. And I encourage you to continue to refine those and think about those, especially if you haven't.00;14;45;11 - 00;15;18;11UnknownBut think about what are the values that you hold to in your life and in your investing journey, and how can you express them through social media? Because you will then attract other people who are, you know, seeing your videos or your posts. You will attract them if they are aligned with your values. And for me, the two kinds of people that I'm trying to attract are foremost is private money lenders.00;15;18;13 - 00;15;43;23UnknownAnd so I'm trying to based on my content, I'm trying to help them see that what I do, is because I am interested in helping other people out of tough situations and that I care. And so an example, a post that I did just a couple days ago is we, we just purchased this property from a gal who her dad died.00;15;43;23 - 00;16;03;29UnknownAnd this really rundown property, you know, needs a lot of love. And she. She sold it to us. But I know that it there was a lot of emotions, a lot of sentiment wrapped up in that house. And as, you know, somebody that buys houses as investors, we we see that a lot. There's a lot of emotion.00;16;04;01 - 00;16;26;02UnknownAnd so because I wanted to leave her with a very positive experience amidst this emotional decision, she made, I had a little conversation with our team and we're like, how can we give her something that would kind of help solidify her trust in us and her feel good? Of the process, even though this is really hard for her.00;16;26;05 - 00;16;44;24UnknownAnd so what we landed on was taking a picture of the property, an artistic picture. So I had in my mind of, like, you know, those cool pictures that are black and white, but there's like one thing in there that's like color. And so we hired a photographer to go over to this, rundown house and lot and took a number of pictures.00;16;44;27 - 00;17;07;09UnknownAnd, we settled on a picture of the house that's at a certain angle. And then there's this, like, trailer bed that's kind of like, whether they. This is detached from the truck and it's a it's a trailer now, and, but it's it's kind of quaint. And so we had that colored blue or left it blue, and then everything else is black and white.00;17;07;09 - 00;17;24;28UnknownSo it's just this really kind of cool artsy picture. And then we had to put onto a canvas and our local Fedex like super, super easy. And, we gave that to her at closing as a memento, because we all know that the house might actually be torn down. Like, she may not ever be able to go back and see this.00;17;25;01 - 00;17;53;28UnknownWhat she the house that she grew up in. But we wanted to provide that, that emotional connection with us and with what she sold us. So. So I'm sharing this because we took I took a picture and I made a post about, you know, having this great opportunity to buy this house and that we we were able to pay attention to her emotional, you know, state through this whole process.00;17;54;00 - 00;18;31;24UnknownAnd I did that post very intentionally because I want people that are looking to partner with us in whatever way, whether it's private money lender or maybe they have a house or their parents died and they are looking to sell the house, I want them to see me not as a money hungry, not as a, entitled investor, not as somebody who doesn't care about the little guy, but rather somebody who takes somebody's emotions and holds them well and respects them and, just is able to treat them with dignity.00;18;31;26 - 00;18;52;21UnknownAnd so, so for me, that's one of the values that I hold in life that trickle into the business and trickles into very specifically how I choose to show up on social media and the types of posts I do. And I want to I, I think once I saw that post, by the way, it was amazing. And I was like super drawn to that post.00;18;52;21 - 00;19;14;17UnknownI was like, that is so cool. Like, it it was the exact representation of what you just said. I thought, man, share is awesome. And I think we get, if people don't really understand what we do, it's very easy for them to think like that could be predatory, or they don't care that they actually don't see what goes on behind the scenes and how much we do for people.00;19;14;17 - 00;19;38;11UnknownI don't remember if I told the story on here, but, one time Lindsay drove through the hurricane. This was like six months ago. Or, you know, last hurricane season was less than a year ago. Seller calls in and it's a paraplegic. Guys, his, his lights are shut off. He calls in and he's like, oh, my gosh, like, I need I gotta go to a hotel.00;19;38;11 - 00;19;57;11UnknownI need some cash. Like, you can buy my house like I can't stay here anymore. I got to find a new place to live and like something with some, like, care. Right? And you're like, oh, my gosh, makes so much sense. So I give the guy, like 1000 or 2000 bucks cash Lindsay took with her, turns out, and swindled five of us, five other investors for other investors in the market.00;19;57;13 - 00;20;15;20UnknownAnd, you know, this wasn't a feel good story, but these are the kinds of things we would do for somebody. This guy just happened to be know the game and was, like, taken advantage of. The investors, believe it or not. And he probably collected 5 or $10,000 from the 4 or 5 of us. And we all kind of ended up colluding at the end.00;20;15;20 - 00;20;35;13UnknownAnd, we none of us ended up buying the house, but. Or getting any of our money back. But this guy made out, whatever. But we do try to do things like that for, like, somebody living with no electricity. They can't afford to pay for anything. Like, we will literally go give them cash and put them up into a safe, clean place.00;20;35;16 - 00;21;01;09UnknownYou know, it's not just about making money because, listen, nobody's selling their house to us at a discount if they don't have some more meaningful problem that needs to be solved, that is that much of a win for them. That is worth taking a little bit of a discount on the property. Absolutely. So being able to provide like give examples of this other side of investors that if you're not an investor, you don't really realize.00;21;01;16 - 00;21;36;03UnknownFor me, showing that other side of us as investors is really important because that's how I want that's that's my reputation. And so I really just want us to be more intentional with how we show up as investors. The other thing that I, know is a 100% correlated is people see me as being super, they see me as being a better investor, is what I'm realizing, just with the sheer amount of activity that I do nothing about, what's actually going on.00;21;36;03 - 00;22;06;05UnknownIf I lose my shirt on a on a house, like they would never know that. They just see the every time I go to a house to walk it or I'm, you know, buying materials or I'm doing whatever, I just notice that the more that I'm just posting about what I am doing, it just it shows people I'm doing stuff and then they there's I'm sure there's assumptions that's going on in their brains, but that's a good thing from my perspective, because that shows that I'm very involved.00;22;06;07 - 00;22;29;10UnknownIt will increase likely increase their level of trust and confidence in me because I am doing it. I'm busy. They see me doing stuff. I'm not just posting, you know, and, and just kind of blowing smoke. And so not only are we specific about the values that we're projecting in our social media, but just show what you're doing.00;22;29;13 - 00;22;53;25UnknownI mean, this isn't this isn't perfection. This isn't being, you know, glitzy and showing only the beautiful side of us as investors. But this is just everyday life and everyday life. People see it because I'll think it. Authenticity rings true through all of the videos you're going to make. And what's funny, what's funny is, is honestly, nobody's really seen our stuff anyways, right?00;22;54;02 - 00;23;14;29UnknownLike there's I mean, seriously, we do a post and it's out of the feed within 24 hours. Barely anybody seeing it. Couple hundred people, maybe a thousand, a couple thousand people. In the grand scheme of things, it's not a lot. I remember, and I was just talking about this with Bill, actually, in terms of how much volume of content you got to put out to be relevant.00;23;15;01 - 00;23;36;13UnknownAnd like Camozzi is doing that book launch recently, you remember this big green book. He spent $8 million on ads, and he's all over the place, kind of a huge 4 million followers, across platforms, yada, yada, yada. But he's walking in Vegas with the green guys and the big book, and someone is like, oh, hey, it's Alex or Rosie, like, oh, you know me.00;23;36;13 - 00;23;54;06UnknownThey're like, yeah. So you coming to my book launch? He's like, what book launch? He's like, dude, I spent $8 million on ads. This guy's in Vegas. He doesn't know I have a book launch going on. I'm literally walking down the street with an oversize book and a bunch of green people. He's like, nobody knows who I am.00;23;54;06 - 00;24;22;09UnknownAnd this is Alex or Mosey. But he has that mentality because if he wants to truly do what he says he wants to do, which is something about educating entrepreneurs so that they can grow their business or whatever it is. People have to know who he is. And that's a that's a scale. That's a big scale. But the same thing for us in our community, like, or in our family or in our network, if we're thinking about private lenders like you, like they're not seeing you enough, to be honest.00;24;22;11 - 00;24;45;00UnknownYeah, yeah. So I think, I think, I think we get a little nervous about what we put on social media, which I do agree, like portray your values, Bubbie, authentically. You, portray your values. But nobody's seen your stuff. That really? Anyways. There's not. We're not that cool. I wish we were. And we judge ourselves more than other people do.00;24;45;03 - 00;25;14;06UnknownTotally. Yeah. I remember when I first started putting videos out, I was so freaked out because I, I stuttered or if I said something wrong, you know, I was horrified and nobody cares. Nobody cares. That's a that's amazing. So I love that. So yeah. Like private lenders I think is like such a good target audience because for us as real estate investors like, you know, you can invest with Doctor Llewellyn and not to touch any house.00;25;14;06 - 00;25;36;28UnknownEver get a great fixed return on your capital. Be diversified into real estate, not just in the stock market, especially if you just like, have cash sitting around. But even if you have a 401 K, you can invest in real estate. You just don't know it yet. So if you don't know that, you should definitely be reaching out to a real estate investor near you to see how you can get your capital employed.00;25;37;00 - 00;25;56;12UnknownIf you like somebody who's got a job already, you don't really have time to do real estate. Be like the asset class. That's a good opportunity for you to get plugged in. And there's so many cool ways that you can get your money working in real estate. So if you're in Springfield, Missouri, or you're in Wyoming, you guys should be reaching out to doctor for loan because she is that investor.00;25;56;12 - 00;26;19;25UnknownThere. And see Adam just spitball that. And that would be, you know, you can take that clip and you can put your own name, your own, you know, whatever in there. And you can use that. Just saying things as simply and casually as that can really be, super helpful on your own feed. So cool. Yeah. I'm so excited for you guys.00;26;19;25 - 00;26;38;26UnknownI know, you guys are are rebuilding in a new market, and I think it's just so cool and, social media is a part of that play, clearly. And I think it's a, a really good idea. I'm a I'm a proponent of it. I also don't have teenage girls yet, so maybe my tune will change. Minor eight and 12.00;26;38;26 - 00;27;05;20UnknownMy daughter's eight. So, you're living in my future right now. It's terrible. I know I'll be calling you in ten years. Come on. Oh, my gosh, what I get myself, I mean, yeah, Okay, cool. Do you want to go on to the Ask Us Anything segment? Yeah, I'm looking forward to hearing the question. Hi there. My question is, what's the one marketing channel you'd never give up no matter what the market looks like?00;27;05;23 - 00;27;32;16UnknownDoctor flow. And what do you think? What what do you think about that okay. So full transparency I we've only done a few different types of marketing channels really. We, we started out with wholesalers. I still do wholesalers. So that could be my answer. The other answer is real estate agents. However, we are real estate agents.00;27;32;19 - 00;27;59;02UnknownAnd so we've had a bit of increased credibility and exposure in where we have invested the most heavily. They know us, they all know us personally. And so there's a level of trust. And that has been very advantageous. So I wouldn't want to give that up. But the one we've gotten the most deals from so far is wholesalers.00;27;59;04 - 00;28;24;04UnknownYeah, I love it. Doesn't give us any money, I love it. In fact, on November 10th I'm going to teach everybody I'm doing a training on November 10th, the 13th called the Black Box Method, which is a systematic way to funnel deals into one singular inbox that calls you absolutely nothing and will fill your inbox full of off market deals that other crazy people go out and negotiate and hunt for.00;28;24;11 - 00;28;43;05UnknownAnd you don't have to do it. So from a free lead generation for house flippers perspective, in my opinion, that is the absolute best thing you can do because it didn't cost you anything. As long as you're underwriting well and making great offers that fit within your numbers and your buy box, and you're going to be profitable. I love that method.00;28;43;08 - 00;29;25;24UnknownIf you're already a direct to seller marketing person and you're doing anything like direct mail, PPC, cold calling, text messaging, TV, billboards, Facebook or meta ads like YouTube ads, you name it. Fundamentally, it is my belief that direct mail is the foundational marketing channel in which everything else builds off of, and the reason that is, is because direct mail is a controllable asset, meaning cold calling can be tcpa laws, DLC, all this stuff like whether or not you can get in front of somebody is sketchy at best.00;29;25;24 - 00;29;58;28UnknownSame with text message. You are at the whim of Google and what Google wants to charge you for PPC and how they're, algorithm works for ad. Same with meta. Digital ads are all like that now the second thing I would say is SEO. So direct mail and search engine optimization or at SEO now, which is optimizing you for LM search and be a large language model or ChatGPT things like that.00;29;59;01 - 00;30;21;07UnknownWe just got a ChatGPT lead yesterday for the first time. They put us in ChatGPT they found us, they entered a form on our website. So, direct mail, fundamentally like you're always going to send mail to people, right? Like, yeah. I mean, the cost of mail obviously goes up, but, at the end of the day, like, they're not going to not let you mail people.00;30;21;07 - 00;30;45;09UnknownNow, they might be on the Do Not mail list. And then, you know, maybe you don't mountain or maybe you do EDM every door, direct mail where you can't do variable data, but you can still get it in front of everybody. So to me, if you're not doing if you want to spend no money on ads, you do the black box method, which is to build a systemized, automated way where you're getting deals in your inbox every day.00;30;45;12 - 00;31;15;28UnknownAnd, it's not cost you anything if you're doing paid marketing. It's my personal belief that direct mail is the fundamental. We said literally millions of pieces of direct mail since 2015, millions and maybe even over 10 million. I don't know, like a lot a lot, a lot. The mail companies, like us, like I just sent this week with, open letter marketing.00;31;16;01 - 00;31;39;03UnknownI have a list of, I think 50 or 60,000. I don't know, I'll have to look. But just as week as I saw the bill come through for what we're sending this week, $13,000. So that's a lot of mail, like, whatever that cost. So direct mail fundamentally, is the bedrock of marketing, in my opinion, for real estate investors.00;31;39;06 - 00;32;04;23UnknownAnd there's a lot that goes into doing it well in the right way. And the data and all that stuff. But to me, fundamentally, it's direct mail. But I agree with you wholeheartedly. Most house flippers don't need to do paid marketing right now. If you want to grow your business, or you want to create a level of consistency in your business where you control the deal, flow and, this is really good for businesses that have multiple accent strategies.00;32;04;26 - 00;32;27;19UnknownSo like retail, wholesale, creative, flip, hotel, like when you have the ability to do those things. I think direct to seller makes sense for you. But a lot of people don't even need to do that. Like I talked to Sara Carlisle, our friend and, you know, our Canadian friend in California. I mean, she's been doing 20 to 25 deals a year just using the black box method.00;32;27;22 - 00;32;44;00UnknownI literally text yesterday. I'm like, so yeah, I'm just doing about 20 flips and it's should just get them all from wholesalers and agents. And she just runs the play over and over and over again. So it's just you set it and you charge me up nicely because I'm going to do a training on it for everybody. On November 10th.00;32;44;03 - 00;33;14;00UnknownYeah. Which is awesome. The Marine Corps 250th birthday shout out to the Marine Corps, black box method. And that's what I call it. Closing segment. The bottom line. What's your final takeaway? Final takeaway. I'm just thinking about about our own marketing, and we are doing direct to seller marketing, and, and sometimes I have thoughts of, like, I don't know if we want to continue doing this.00;33;14;03 - 00;33;37;20UnknownAnd so your perspective that it's the bedrock is, is interesting and kind of leads me to think about not should we or shouldn't we, but just how can we do it maybe in a more sustainable yeah way or in just the way, you know, adjusting a little bit. So, so that's kind of how I would say that's my, one of my big takeaways from today.00;33;37;22 - 00;34;10;17UnknownYeah that's great. And if you, you know what is a it doesn't have to be a lot to doctor flow. And like it doesn't have to you don't have to send 60,000 pieces to when you can send 500 or 2000 like a small focused niche, like very specific things like I'll give you an example. We drop 82, we mobile homes, like you see, I think you might see a post yesterday me climbing under mobile and we're flipping one right now real close to us.00;34;10;17 - 00;34;36;20UnknownSo, we, we like to flip mobile homes locally here in Florida where we're at on land, and there's 8200 and our kind of buy box in our areas. And I send the mail every month, and every time I drop 80, 200 pieces of mail, I sign a contract like clockwork. They don't always close like I have. The first time I dropped, I got three and a half acres with the mobile home on it, but legal reasons and stuff.00;34;36;20 - 00;34;54;10UnknownI'm still working on that. Like, I may not close, but the other one second time I just started dropping. I'm on my third drop right now for some of us on three and a half acres, with, mobile home on it. I was going to put all new stuff on there, so I guess I'm the one that I'm flipping right now with our friends over our offer pad renovate, actually.00;34;54;12 - 00;35;19;02UnknownAnd, the third time I dropped our phones have been ringing off the hook. Sent the check mailers. People are going nuts right now. So, yeah, it's just a bedrock, you know? And now, like, I open a new market in Georgia, last year where I had been doing very niche, targeted stuff and, now I'm going bigger because I know that I have the capacity to flip 40 houses there.00;35;19;02 - 00;35;46;14UnknownSo, yeah, my, my biggest takeaway today from you is that big. Be intentional about social media and your values being, communicated appropriately. It's very easy for something to be misconstrued or not communicated well. I would say, you're you personally are you're a great communicator. I think it has a lot to do with your training and those things.00;35;46;14 - 00;36;07;08UnknownBut you're very, very, very good communicator. I'm a little more wild, wild West, so like, who knows what you're going to get. But I do try to, I do I try to live with my values every day of my life and how I treat people, like how I can help people. I care. I care a lot about people and giving and, that's really important to me.00;36;07;08 - 00;36;27;29UnknownSo those are the values I try to portray. Obviously, family and my faith in those things are all important to me too. So I try to be me authentically me, and it's sometimes a little rough around the edges. You know that. But that is still authentically you. Yes, ma'am. Yes, ma'am. Okay, great. Cool. Well, this was we actually almost hit the timeline.00;36;27;29 - 00;36;51;08UnknownWe're only. I don't know, two times over the timeline instead of three times over the timeline of this episode, like we normally are. But it's always so good. Thank you, Doctor Flynn, for, your commitment to doing this podcast with me. I appreciate it. Every Friday. You're welcome. Adam, and thank you for showing up and always having good conversation with me.00;36;51;10 - 00;37;09;13UnknownAwesome. So for the listeners, you guys give us your feedback. Tell us what you like, what you don't like, if you want. Doctor Sherry to get into anything with mindset, performance, coaching. She is an absolute expert at it. If you want her to get into some tactics for real estate, she's also really good at that.00;37;09;13 - 00;37;27;06UnknownSo send us a message and let us know. And if you want to do the best marketing for house flippers that cost you nothing and learn a very systematized way to do it, I am doing a training on November 10th. It's called the Black Box Method, and there will be a link in the comments for you to sign up for the training.00;37;27;06 - 00;37;49;18UnknownIt cost 27 bucks. It's super cheap, but if I make it free, you won't show up. You'll sign up and you won't show up. If I make it 27 bucks, the cost of your lunch, you might actually show up. So I would prefer that you show up and if you show up, I guarantee you by the end of our training, you will be filling up your inbox with off market leads for your flipping business.00;37;49;21 - 00;37;56;29UnknownAll right, I'll see you guys in the next one. Bye.
