Flipping Houses 101: The Four Fundamental Pillars of Flipping Houses

You’ve probably seen the TV shows about flipping houses. Really entertaining, sure, but definitely lacking in practical information for those who are interested in getting started with house flipping. It can be frustrating for those who want to understand how the business works when you only get vague numbers or a “rehab drama“. You need practical information about the most important parts of the house flipping process. (Think flipping houses is as easy as it seems?  read on!).

Flipping Houses for Everyone (even you!)

We’ll take you through this journey of flipping houses, step by step

So, in this post (and throughout future posts) I will be teaching you the step-by-step processes you need to know to learn about flipping houses. No silly fluff. Just practical stuff.

Several years ago I was in the same boat as many of you. I had no idea what to do or how to go about doing it. My goal here with House Flipping HQ is to give you the resource I wish I had available when I first started in this business. If I had House Flipping HQ back then I would have saved myself $40,000 in coaching during my first two years, not to mention how much more profitable my business would have become.

But enough about “what I could have done”. Let’s focus on you and how we can get you started on journey flipping houses! You see, beyond just the fundamentals, my true goal is to teach you how to create your own house flipping Business (with a capital “B”!). Something that will allow you to reach your financial goals and create a business that works for you, rather than you working for it.

In this post we’re going to focus on the fundamentals of house flipping, and in future posts we’ll dive deep into the specifics of each part of the house flipping machine and systems for your business.


Download My “Direct Mail Checklist” For House Flippers & Wholesalers


What is flipping houses?

An 'upside-down house' in open-air museum, Szybmark, Poland. - NOT flipping houses. ;-)

This is NOT what we mean by flipping houses!

So, just to make sure we’re on the same page, let’s start with the very basics. In fact, let’s make sure we understand the definition of “house flipping”.

Essentially “house flipping” or “flipping houses” is a term that means you are buying a house and then turning around and selling it for a profit.

Now, of course it isn’t as simple as that. Normally you spend some time and money (or someone else’s time and money) fixing things up (or “rehabbing”) the home. This isn’t always the case, but usually it is. This process of fixing up the home is how you add value to the home.

But I’m getting ahead of myself. Let’s talk about what I refer to as The Four Pillars of House Flipping. These are the four basic parts of the house flipping process from beginning to end. When putting together a house flipping business you can see each of these as separate “departments” in your organization. By breaking your business down in to these areas it will make the learning process less overwhelming and allow you to focus on one aspect at a time while studying these fundamentals.

Each of these Four Pillars can take days or weeks (or months?) to discuss on their own, but for now we will just give you a quick overview so you have a basic understanding of how it all works, and then we will dive in to more detail in future posts.

Flipping Houses – Pillar 1: Buying

Knowing how to find, analyze, and buy houses is the single most important skill you can have when it comes to flipping houses! In fact if you become good enough at buying houses it is possible to create a business on this one skill alone! (more on this later.)

Essentially the process of “Buying” can be broken down as well into 4 areas as well.

You will need to figure out and decide…

  1. Inventory: What kind of houses will you focus on buying?
  2. Farm Area: Where (what location) will you focus your efforts in looking for these houses?
  3. Deal Analysis: What will you offer for these Houses?
  4. Acquisitions or Buying Methods: Which methods will you use to find and acquire these houses?


First off what kind of inventory you are going to focus on? If you are just starting out, your best bet is to focus on a standard house with 3-4 bedrooms and probably anywhere from 1,200-2,000 square feet with a standard “entry level” price range. This is not a hard and fast rule and may change from area to area but key point being you want to buy a house that will be easy for you to sell. So if most of the houses in the area you are buying are about 1,500 sq ft and priced around $200,000 then you probably don’t want to buy a 5,000 sq ft 1,000,000 house or a 1 bed 500 sq ft house as your first investment deal 🙂

FEMA - 35411 - Damaged home in Colorado - Flipping Houses 101

Maybe a bit too distressed for your *first* project 😉

You will want to focus on homes that are “distressed” or need work and updating, but I wouldn’t buy anything too major for your first purchase. You may want to stay away from anything that needs structural or major changes done to it and focus more on houses that need cosmetic or basic repairs and updating.

Kind of along those lines for beginners you may not want to buy anything too old either. I would say your best bet while you are beginning would be to start looking at houses that are somewhere between 1950-1990. Homes built pre 1950’s often didn’t have very strict code regulations, and if you focus on newer houses, you may have a tough time being able to get a good enough of a discount to be able to sell it for a profit.

Once again these are only basic guidelines to give you an idea of where to focus when you are first starting out, but can be adjusted accordingly based on your area and level of experience.

Farm Area

The next step is choosing your “farm area” or the place you will focus your efforts on buying houses. This can be as small as a neighborhood or as large as several counties.

Farm land near Punsholt Farm - geograph.org.uk - 109052 - Flipping Houses 101

Hopefully your farm area has more houses than this

For starters I would say you probably want to pick one city, or a part of a city if it is a large city, or a zip code, and you can adjust from there. The size of your farm area will depend on your level of experience as well as the buying strategie(s) you choose to implement. As you grow your business and adjust buying strategies you may increase the size of your farm area overtime, but when you are first starting out it is very important to really focus in on a smaller location at first and become familiar with that area.

Really being familiar with your farm area can give you a great advantage when it comes to buying houses because you will know the neighborhoods, and streets as well as what is expected to be done to those houses to bring up value. I cannot over emphasis the importance of having and really getting to know your farm area and the values of houses in that area throughout your investing career and ESPECIALLY when you are just getting started.

Your goal should be to pick a farm area as close to you as possible. It could be the city where you live or work or if you live in an area that you don’t think would fit the inventory you would want to focus on, then you could pick a surrounding city or area but try to keep it as “close to home” as possible. The last thing you need to do is be driving hours away to reach your farm area when you are just getting started.

Deal Analysis – They Key to Flipping Houses!

If Buying is the first pillar, then Deal Analysis is the cement from which that pillar is made. It is the process by which you determine the amount you can pay for a property in order to cover all the required expenses involved in flipping houses and still ensure a profit.

Let’s mix that cement and analyze some deals!

If you don’t learn and understand how to properly analyze and evaluate the houses you buy you will be dead in the water in this business. If Buying is the most important pillar in the house flipping machine then Deal analysis is the cement that holds that pillar together. You simply cannot run your business without understanding this critical skill! Because it is so important we will cover this skill in an entire separate post. In fact this skill was discussed in many of our podcasts as well.  Not to mention that it is a featured topic on the popular real estate website Bigger Pockets.

Basically the goal behind analyzing a deal is to first come up with the ARV (After Repair Value) this is the price the house will sell for once you have done your rehab and improvements and brought it up to “retail” condition. Once you know what you can sell the property for, you can work backwards and subtract repair costs, closing costs, holding costs, and lastly desired profit in order to come up with your offer price.

We will go over exactly how you come up with the ARV, and outline all of the expenses involved in buying, holding and selling a home. We will also cover some of the quick, and more detailed formulas used to calculate what to offer as well as what you may want to expect for a profit. In a separate post we will also go over estimating repairs since this is a crucial part of the deal analysis equation as well.

Buying and Acquisition Methods for Flipping Houses

This seems like a pretty good deal.

Last of all is the “buying” process. This is learning about and determining the methods you will use to go about acquiring these properties. These range from working with real estate agents and buying houses listed on the “MLS” (Multiple Listing Service) to buying at auctions, (Online, Bank owned, and foreclosure or trustee sale) to marketing for and working directly with private sellers. There are multiple other ways to find and acquire deals as well which we will cover in more detail later.

It’s worth mentioning that this (as well as the other three areas of buying) has several sub-topics of its own. In fact buying and acquisition methods will be one of our main focuses throughout the House Flipping HQ blog and podcast.

One of the most common questions about this pillar is about why someone would sell a house to you for a discount.

The list of reasons is a long one. From inheritances, to bad tenants, to relocation to wanting or needing to “cash out”. We’ll save going into details on this topic for a future post. For now, just know that there are a lot of reasons why you are able to purchase homes for less than the “retail value”.

Just to summarize: buying is essentially the process by which you find properties (your inventory), focus on a location (farm area), figure out your offer (analyze the deal), and figure out the method by which you will buy the house (buying or acquisition methods). Each of these steps has a slough of moving parts that we are going to get in to much more detail in future posts. I just want to make sure you have a big-picture view of how the buying engine runs.

Flipping Houses Pillar 2: Financing

Here we come to the second fundamental part of flipping houses: financing. Financing is just a fancy term that means you have to come up with the capital (or “money”) to pay for the property.

It’s all about the Franklins

Two big myths with financing is that you either have to do it through a bank, or you must only use your own cash to buy the property.

This couldn’t be farther from the truth! Bank financing is only one way to get money for a property and definitely not necessarily the first one I would recommend. And you are certainly not limited to using only your own money either.

One popular way to finance a property when flipping houses is to use “private money“. A private money lender is someone who is seeking an alternative way to invest their money, rather than a risky stock market or low-yield savings accounts and CDs. Since flipping houses can often provide individuals with an annualized return of 8-12% on their capital, which is a fair sight better than the 0.05% return that most banks provide.

Similar to that is “hard money“. The main differences between hard money and private money is that hard money is more “institutionalized” and you might need to qualify for the loan. The benefit of this method over using a bank is that the qualification process is much less stringent. Although hard money lenders will look at some qualifications, they mostly focus on the deal and the house you are buying, rather than your credit. They might charge you points and other fees that you don’t get with private lenders, their rates might be higher and you usually won’t get the entire amount for the purchase of the home, so you might have to come up with additional capital outside of that provided with your money lender.

A “hard” money agreement

A third popular method for financing a house purchase is an equity split, also called a Joint Venture or “JV” for short. If you know someone who has capital and wants to be “in on the action”, but they don’t have the time or know-how to do the leg work and oversee the project, then they can put up the capital and you would be responsible for finding the house, rehabbing it and then selling it. Then you will split the profit at the sale. The split is usually 50/50, but you can do whatever you both agree to.

A few years ago when I started flipping houses on a larger scale I had a big equity partner who put up a lot of capital for me to do just this. He was quite experienced in flipping houses himself, but he had more capital than he did deals, so it was worth it for him to partner with me while I provided the “grunt work” on the deal and we split the profit. Doing this really helped me increase the number of houses I was able to buy and catapult my house flipping business!

There is also “creative financing” where you work with the seller to come up with terms for the purchase of the home. They can “carry the note”, which means you sign a note (an agreement which outlines the terms) to make payments directly to them for the property.

It is also possible to take over their payments. In fact, we are currently doing this on a house which allowed us to save on financing costs and helped the deal make more sense. If we would have had to pay for hard money financing the property the numbers wouldn’t have worked out for us to do the deal. In this case you basically take title (ownership) to the property but the loan remains in their name. You agree to make mortgage and other payments during the time you own the property, and when you go to sell the property, the loan is paid off from the proceeds and you are left with your profit.

It is also possible to combine or mix up various types of financing. For example, you might have a hard money loan on a house but still need $50,000 to cover the remaining cost of the purchase and repairs for the property. In this case you could work with a private money lender to cover the difference.

Financing is a lot more flexible, creative and ripe with possibilities than most people might realize. In future posts we will go through detailed methods to finance a house so you can have as many tools at your disposal as possible.  I know working with lenders can be confusing at times…  I wrote another in-depth article about this subject and you read more about it here..   “How to Work with Private Money Lenders”

Flipping Houses Pillar 3: Rehabbing

The 3rd pillar in operating a house flipping business is rehabbing.

Rehabbing is the process by which you fix and upgrade a house to bring it up to “retail” value, so you can then sell it for a profit. (assuming you bought it right :-))

Many people believe they need to be “handy” or able to do repairs themselves in order to flip houses because they don’t think they would know anything about the rehab process.

My Wife, Tara, and her collection of power tools

Truth be known, you don’t need to know anything about fixing up a house to be a pro at flipping houses! After flipping hundreds of homes I still have no idea how to lay tile, paint a wall or do interior design. In fact at the risk of losing my “man card” I have to admit that my wife is the only one who owns any power tools around our house. (No, really. Just check out the photo on the left.)

And truth be known, I actually prefer it that way. (The part about not knowing the details of fixing a home — not the part about losing my “man card”) 😉 Because if I did know all the details then I might get in the way of the process instead of focusing on the more important aspects of running a house flipping business.

However (and this is key!), I do know how to find, hire and manage the people who can do all of these things for me. In the coming weeks and months I will also teach you the systems you can use (and that I use every day) to build and scale your business to the point where you can manage multiple projects at one time, without losing your mind! 🙂

We will also cover the specifics on how to hire and manage a good contractor, how to estimate repairs and how to adjust your initial repair estimate and offer price. You’ll even learn how you can leverage “bird dogs” and real estate agents to help you oversee the rehab process to save you a TON of time, so you can focus on buying more houses!

One quick, yet HUGE tip I will give you right now is that on 90% of our rehabs we use a standard price list when working with contractors. It states exactly what we will pay per square foot for paint, flooring, etc., as well as a break down for any other expenses. This saves a TON of time in haggling and getting bids approved and allows our contractors to focus on the work instead of bidding and wondering when or if they’ll get the job.


One of our efficiently rehabbed kitchens.

In fact when hiring a new contractor rather than wasting time having them bid on our projects, we can find out if there is a good fit just by going through a few items on the price sheet and seeing if they will be competitive or not. We’ve been able to eliminate at least 75% of potential contractors right off the bat, which allows us to save a lot of time and money.

In future posts I will go in to more detail about this price sheet and how to use it effectively.

Another way to add efficiency to your business is to create systems that save time. For example, on 90% of our projects we basically use the same materials on every house. The same color, flooring, granite and fixtures. We never go to Home Depot or have to spend hours figuring out patterns, colors or working with an interior designer. The contractors we work with know exactly what to get. It becomes like an assembly line. Which is a great thing because it saves a ton of time and money. These sorts of systems are crucial for bringing your house flipping business to the next level and we’ll go in more detail with this process in future posts.

You could really have a whole seminar or course just on rehabbing and fixing up properties, and we’re going to go in to a lot more detail in further posts as well as the podcast. But if you start by focusing on a few of the basic rules and have the resources you need, then rehabbing houses will be a breeze.

Flipping Houses Pillar 4: Selling

So you’ve worked hard to buy, finance and purchase, and rehab the property and now is the time for the moment of truth! Time to get this baby sold and make a profit!

Although there are many ways to sell a house which we can cover in more detail later, for now I will just tell you that once you have gone through all the work of coming up with a great product your best bet is probably to list the house on the open market with a Realtor.

Yes if you are not a Real Estate agent yourself, it will cost you a commission, but you will most likely more than make up for it with the price you are able to get as opposed to just trying to sell the house without listing it on the MLS (Multiple Listing Service). With the MLS your pool of buyers will be so much larger and your chances of getting a much higher price are much greater.

Plus you are usually dealing with “pre-qualified” buyers because they too are most likely represented by another real estate agent who probably wouldn’t work with them unless they knew they were qualified to buy a house in the first place.

We will cover exactly how to go about finding and building a good relationship with a great real estate agent in a later post. For now, just know that if you are new to this business having a good agent to help you sell the house is huge. Not only can they help you get a great price, but they will help you understand the paperwork and closing process as well.

These are all things we will be covering in greater detail but having a good realtor can really save you a lot of time and heartache, which in the end equals saving or allowing you to make more money as well 🙂

With regards to selling, something that I alluded to before is that you can just skip pillars 2 (financing) and 3 (rehabbing) and focus on a skill called “wholesaling” Wholesaling is where you get a house “under contract” and then sell or “assign” the rights to that contract to another investor who then takes care of the financing, rehab and getting an end or “retail” buyer.

This is basically a “risk free” way, you can get into this business without having to ever actually buy the house! You never take title, you never get financing, you never have to fix it. Essentially the only risk you have into the deal is your time equity and maybe some marketing costs which you spent to get in contact with the seller (depending on how you found it).

Wholesaling is a great place to start if you are a new investor, in fact this is all I did for the first 2.5 years! We currently are not doing a much wholesaling ourselves but we do love buying from other “wholesalers” so if you have a house that you just want to get a quick fee out of and not have to find financing or take on the risk PLEASE send it our way 🙂

(Now before I get 100 e-mails with random houses, let me tell you that we will only look at a “wholesale” deal that is “under contract” and from a wholesaler who understands how to evaluate properties.)

Just to be clear wholesaling is not just for the “newbie” investor. If you are really good at marketing/prospecting for deals you can often times make even more money from wholesaling than retailing. (I get into this more in my Report which covers the 6 ways we have purchased 200 houses in 2 years).

To give you a current example (in fact, this was just a couple hours ago), I got an e-mail from a wholesaler today who is doing almost nothing but wholesaling. I won’t get into details because I don’t have their permission, but I’m sure they will read this post and have a chuckle. Let me just say they showed me a picture of a wall with multiple houses they put under contract in just the past few months, and most of those have been wholesale deals. I know because I purchased many of them and let me tell you, he is doing just fine as a wholesaler!

OK, I’m getting way too carried away here! We will probably cover wholesaling in several other posts and podcasts because it is a HUGE part of this business, and there are some really good wholesalers and some really BAD wholesalers! In fact I have written off about 90% of all wholesalers, but if you find a good wholesaler they can potentially bring you more deals than you can handle.

We will go over how to find and work with wholesalers and how to become a wholesaler if you choose to, but since this is the “selling pillar”, just understand that wholesaling can also be a great way to sell properties! 🙂

The Big Picture of Flipping Houses

Phew! Now that was a lot of info! 🙂

By now you should be all ready to LAUNCH into starting your own business flipping houses!

I mean, how hard can it really be?

  • Step 1: Find house
  • Step 2: Increase value
  • Step 3: Sell for a profit!

Piece of cake! Right? 😉

Totally messing with you! 🙂 Naturally there are a lot of moving parts and we are going to really dive into every one of these 4 Pillars in MUCH greater detail in future posts and upcoming podcasts! Not only will we cover these topics in great detail but we will also really dig more into the systems you can put in place to create a business that works for you instead of you working for it. For now I just wanted to give you overall “Big Picture” view so you have a better idea of how all the pieces fit together.

In fact, I recently put together a video on the fundamentals of flipping houses for my Fail Fast Flipping coaching program and wanted to share it here with you too!  This should also give you a great overview of what is involved in house flipping.

You should be VERY proud of yourself just for being here! We are sharing some incredibly valuable content with you, and there are many others who will never even take the time to learn these things or realize how it could change their life. By learning the fundamentals of this business, you are taking the first crucial step! Just by reading this one post alone, you probably know more about flipping houses than 98% of the population!

In fact this one post alone covered more than I am usually able to cover in an entire speaking event, and you have it all written in step by step format and at your finger tips for whenever you need it! And we are just getting started!!! 🙂 Man I am PUMPED and super excited for you. Do you feel it?! LOL! OK, time to bring it back home just a bit 😉

I remember when I was in your shoes. The only difference is that it cost me about 40k, and some really bad “mentors” (Not to mention the car I “won” and never got!) I can’t wait for everything I get to share with you over the next several weeks/months, and watch you as you take on this new journey to change your life! 🙂

Now I want to be 100% clear! Flipping houses is not easy, and there is no simple “one size fits all” way to go about it. Anyone who tells you otherwise is probably trying to sell you something 😉 but if you learn the fundamentals (which you are), surround yourself with the right people who are really dedicated, and take MASSIVE ACTION! Then this business can help you reach achieve your dreams 🙂

Different Chef Knives

Essential tools of the trade

In my next post I am going to cover in great detail exactly how to go about analyzing properties because like I mentioned before, if you don’t have this single skill, you have no chance at making it in this business. It is like saying you want to be chef but don’t want to learn any knife skills. So keep a look out for that post in the next few days.

Please leave your comments or questions below. I know we are going to cover more in future posts but for those of you who are like a raging tiger being ready to be released from your cage, and just can’t wait go ahead and ask some questions below and myself (and hopefully some others) will be more than happy to dive in and help you get going on your journey as soon as possible!

Also if you found value in what you read, please share this post with others. The more people we have involved in our community the more we will all learn, and the better off you will be because you added value to someone else’s life 😉

Puzzle pieces 1

A top down view of the puzzle pieces

In the coming weeks and months we’re going to flesh out the skeleton of house flipping which you just read. These are the bare bones of what house flipping is all about — a top-down view of the whole engine — and it’s my goal to have HouseFlippingHQ fill in every piece of the puzzle so that you know everything you need to know to create your own house flipping machine.

If you’d like to get first access to some of the content or want to hear about special events or offers, then be sure to sign up to our newsletter. As a thank you we will send you a ton of great resources and free reports to help you with your journey flipping houses.

I know this was a massive amount of information and you’ll probably want to come back and read this a few times. But if you can grasp the concepts written about in this post, then you are well on your way to creating an amazing life for yourself. It is all right here and you just need to take action and make it yours!  What to do next?  Check out this killer post:  “20 Top Real Estate Investors Reveal Their Secrets for House Flipping and Wholesaling Success!”

How the Pros Find Deals: 18 Investors Share Their Top Acquisition Strategies

If you can’t find houses to flip or wholesale, you don’t have a business. I’ve said before that finding good dealand is all it takes to be successful as a real estate investor.

Read Now

Using Direct Mail to Generate Consistent Motivated Seller Leads

I recently got an email from Justin asking me if I would be interested in doing a guest blog post here on The House Flipping HQ website — my immediate response was of course! But the hard part was going to be picking what I should write about!

Read Now

20 Top Real Estate Investors Reveal Their Secrets for House Flipping and Wholesaling Success!

To set the tone, and foundation for the rest of this website, I thought I would start out by asking 20 well known and respected house flipping pros for their advice to help you as you get started on your house flipping career. After all, who better to ask than those who gone from where you are to where you want to be?

Read Now

Flipping Houses 101: The Four Fundamental Pillars of Flipping Houses

Several years ago I was in the same boat as many of you. I had no idea what to do or how to go about doing it. My goal here with House Flipping HQ is to give you the resource I wish I had available when I first started in this business. If I had House Flipping HQ back then I would have saved myself $40,000 in coaching during my first two years, not to mention how much more profitable my business would have become.

Read Now

If you want to dive deeper into our world, these links lead the way...